Expands to Increase Nearly 1,900 Brand-Name Skincare Products

Share Article expands to increase nearly 1,900 brand-name skincare products. Goal of increasing to 5,000 skincare items expected by year's end.

Smart, sophisticated shoppers on a budget can now choose from nearly 1,900 skincare products at, the leading hair care, fragrance and skincare Web site that offers quality products at unbeatable prices. By year’s end, the goal is to have 5,000 skincare items available for purchase, which will be in addition to the already impressive hair care and fragrance inventory.

“Our skincare customer base is extremely diverse and that means providing an array of products and brands to choose from,” says Philip Posa, Founder and CEO of “The addition of upscale lines such as Lancome, Clarins, Elizabeth Arden, Clinique, and Estee Lauder appeals to the shopper who orders high-end fragrance and hair care items from our site and wants the same level of skincare products. We also keep a large inventory of moderately priced skincare items as well. We carry an enormous assortment of products designed specifically for our customers.”

“It’s all about the one-stop-shopping concept that defines us at” says Operations and Marketing Director Joe Sanfratello. “We provide fragrance, skincare and hair care options as an all-in-one online beauty store, with great pricing, special incentives such as free shipping on orders over $60, coupon codes and more.”

The company recently instituted discounted pricing on certain hair care packages, affording even greater savings by purchasing in larger quantities. Bargain bundle specials have proven to be popular at and appear to be no less so with skincare. “The value of shopping on our site lies in saving considerable time and money,” says Sanfratello, alluding to testimonials from satisfied customers, who cite the ease of product navigation and the speed of delivery. “As we expand our product lines, we will continue to offer more incentives to shoppers to make the premier destination for their skincare, fragrance and hair care needs.”


Launched in 1998, My Beauty™ owns and operates,,, and My Beauty is a beauty supply industry leader, supplying online customers with top professional brand hair care, fragrances, skincare and accessories. Product lines include thousands of items from current major brands to discontinued and hard-to-find items.

MyBeauty is a registered trademark of    

Media Contact:

Joe Sanfratello

My Beauty™

Tel: 631-951-4200

Fax: 631-436-7775


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