Strategyn Workshop Debunks Outdated Customer-Driven Thinking With a New Model for Predictable Innovation

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Strategyn CEO Anthony Ulwick arms practitioners with a powerful approach to innovation.

In its ongoing quest to help companies transform innovation into a reliable and structured business process, corporate consulting firm Strategyn, Inc. (, in conjunction with Management Roundtable, will conduct an exclusive innovation workshop on July 24-25, 2006 in San Francisco, CA.

This workshop is aimed at product and marketing managers, black belts, internal consultants, QFD and VOC practitioners and other innovation champions who understand the limitations of the customer-driven paradigm and want to remove the mystery, clutter and noise from the practice of innovation.

Strategyn is the pioneer and leader in Outcome-Driven Innovation™ ( a methodology that shatters the myths and barriers that have stifled the success of the customer-driven movement. Strategyn’s intriguing perspective and theory on innovation dramatically improves a company’s ability to achieve core market growth, create new markets, pursue disruptive strategies and streamline internal business processes.

The Strategyn innovation model has been adopted by companies such as Microsoft, was voted one of the best business ideas by the “Harvard Business Review,” and is revered by thought-leader and Harvard Business School professor Clayton Christensen in his book, “The Innovator’s Solution.” Moreover, Strategyn’s methodology has supplanted Quality Function Deployment (QFD), voice-of-the-customer (VOC) and other programs in many firms as a best practice and new standard for innovation.

This special two-day workshop, entitled “8-Steps to Predictable Innovation – Using Outcome-Driven Thinking to Create Breakthrough Products and Services,” will be led by Anthony Ulwick (, Strategyn’s CEO and author of the best selling book “What Customers Want.”

“Contrary to popular belief, innovation is not a random, unpredictable process,” said Ulwick. “Although the process appears to be an intangible art form, it is in fact a process whose variability and output can be controlled – making it a predictable discipline.”

Participants in the Strategyn workshop will learn to:

  •     Devise unique strategies for innovation
  •     Capture the customer inputs needed to achieve predictable results
  •     Uncover hidden opportunities in core markets and mature markets as well as opportunities for new market creation
  •     Devise and test innovative, new product and service concepts
  •     Use outcome-driven data to drive company strategy and product decisions

The Strategyn workshop will provide participants with a comprehensive primer on the firm’s Outcome-Driven Innovation™ methodology. For more details and to register please visit Seating is limited.

About Strategyn, Inc.

Strategyn is a pioneer and leader in Outcome-Driven Innovation™, a proprietary innovation methodology that enables companies to achieve core market growth, create new markets, pursue disruptive strategies and streamline internal business processes.

Strategyn consults, trains and licenses it innovation methodology to businesses and select consulting firms throughout the world.

For more information, read “What Customers Want” by Strategyn CEO Tony Ulwick, visit or call 866-729-8400.

The Strategyn Institute was founded to arm executives and innovation champions throughout the world with the skills, tools and support they need to make Strategyn’s Outcome-Driven Innovation™ methodology the driving force behind their company’s innovation efforts. The Institute provides candidates with access to Strategyn's patented process; classroom and web-based education programs; over 100 tools and templates housed on Strategyn’s web-portal; Strategyn’s web-based data analysis and reporting software tools (IMSnet); and, personalized mentoring programs. With these resources, innovation champions are armed and prepared to lead innovation initiatives throughout the firm. For more information, visit

About Anthony Ulwick

Anthony Ulwick, author of the best-selling book “What Customers Want”, has published dozens of articles on innovation management and market research, including the landmark “Harvard Business Review” article, “Turn Customer Input Into Innovation”. He is also the founder and CEO of Strategyn and President of the Strategyn Institute. He has pioneered the outcome-driven movement. Recognized as one of the leading authorities in the field of innovation, market research and marketing strategy, Ulwick’s methods have been adopted by many companies; his client portfolio Microsoft, AIG, Bosch, J&J, Kimberly Clark, HP, Motorola, Syngenta, Chiquita and others. He can be reached at

Six Sigma is a registered service mark and trademark of Motorola, Inc.

Contact: Brian Wendel

(480) 505-4526

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