Extra! Extra! Matchbin.com Provides New Online Business Building Websites for Newspapers

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Matchbin.com releases new state of the art Publisher Community Marketplace: designed to streamline print ad submission, simplify billing, and more.

Matchbin.com, an online Community Marketplace provider, officially launched their latest product -- the Publisher Community Marketplace designed to meet the billing, ad submission, and many other business building needs of thousands of newspapers nationwide. This easy to use, web-based product provides Newspapers their own online classified market and tools for receiving, processing and managing print ads.

“We are proud to be the first to offer this unique product to newspapers,” says Matchbin CEO Reed Brown. “Our Publisher Community Marketplace is an outstanding product that provides newspapers with a fully customizable private labeled website that can stand alone or integrate seamlessly with newspapers currently using Baseview publishing software. It offers newspapers the ability to receive and manage their print classifieds, generate additional streams of revenue and provide free social networking features to each of their registered users.”

Matchbin partnered with newspaper publisher Boyd Petersen, to create tvjclassifieds.com, Petersen’s own Publisher Community Marketplace. Petersen was in need of an alternate, cost effective way of receiving and managing his print classifieds through an automated online system. The collaboration evolved to include many more features that both Petersen and Matchbin feel meets the crucial advertising needs of community newspapers nationwide.

“Many smaller newspapers do not have the resources to develop and maintain their own online print classified ad submission system nor do they have means to compete with the free online classified sites. Newspaper’s who can afford such a system are seeing an increase in advertising revenue, while those who can not are missing out. We’ve already seen a 10% increase in classified ad revenue since our official launch. With Matchbin’s Publisher Community Marketplace newspapers of any size now have the ability to gain the competitive edge once only enjoyed by larger newspapers for just dollars a day,” says Petersen.

“Advertising expenditures for newspaper Web sites increased by 34.9 percent to $613 million in the first quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America.” NAA.org Newspapers Association of America June 2, 2006

Matchbin’s Publisher Marketplaces also offers: additional revenue generating products, a local business directory, current ad management systems, pre-publishing editorial approval of ads submitted, and the ability to receive print classified submission from anyone nationwide.

About Matchbin.com, Inc.

Matchbin.com, Inc. located in Salt Lake City and established in 2002, is the world’s first online trading platform that specializes in product and service matching. Matchbin partners with entrepreneurs, organizations and businesses to offer private-labeled, custom websites to meet the specific needs of the client and their community. Matchbin then connects all of these communities, clients and individual members together through its online cooperative platform and provides them with the ability to match products and services that they can then buy, sell or trade on a local, regional, national or global basis.

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Jack Morgan