Trendy, Decorative Car Magnets Featured in New Book

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Entrepreneurs and Home Based businesses continue to rise in the age of telecommuting and broadband internet growth. More and more American businesses are created out of a desire for a secondary income source. Michelle Anton’s new book Weekend Entrepreneur interviews over one hundred entrepreneurs to discover how they got started and were able to grow a secondary business without giving up their day job.

Among such weekend endeavors is Stickems Magnets, a start-up decorative car magnet manufacturer from Southern California. The unique appeal of the Stickems magnets is the reusable, decorative flair these festive magnets bring to an ordinary car. The magnets are flexible and made of specialty vinyls that are highly reflective, sparkly or interactive, which is quite a popular way to temporarily decorate a car to further celebrate the holidays.

The trendy magnets have been selling since 2001, but the popularity of car magnets as decorations really blossomed after the launch of ribbon magnets in 2003. “The magnets are great because I can decorate my car for the holidays without any permanent effect like a bumper sticker,” says Wende Kroger a real estate agent, mother and an avid fan.

The magnets, which come in a variety of different styles, have also caught on with the scrap booking crowd. Suburban mom’s who enjoy archiving the family history in a fun, creative way are often drawn to the festive appeal of the Stickems Magnets, because they are so fun, eye catching and festive. “It’s a great way to spruce up my car. My kids love them,” Shelly Kramer, a long time scrapper, says.

Wickham’s Stickems decorative car magnets were started in 2000, by an enterprising, young Assistant Director named Wickham Irwin. Along with his business partner Jonathan Lee, who also works in the entertainment business, the two have successfully developed and marketed over ten different products, including reflective Christmas bulbs, sparkling hearts, sparkling patriotic stars, reflective pumpkins, reflective ghosts, and mix-n-match Spring flowers, that have been carried in retail chains, catalogs, gift stores and car washes throughout the nation. The magnets have sold all over the United States and as far away as the United Kingdom. The magnets can also be found on the internet at their website http://www.stickems.net.

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Wickham Irwin
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