Nashville, TN (PRWEB) June 9, 2006
Chronicnews shows network boggers its ad system that flows text and rich media through blog content in place of static banners or text. Node Flow ads allow publishers and bloggers to set a synchronized or semi random placement of text, flash, image or streaming video content inside 'ad nodes' which flow along the page with the content as it moves from top to bottom. The server system was initially designed for the company's network of sites which use the 'river of news' format to create a flow of blog, news and video feeds that cascade down the page.
Company spokesman, John Bransford, says its novel ad placement is an advancement that benefits everyone in the process. Web designers have many times the flexibility in layout design and content flow. Advertisers avoid the block out effect where readers calibrate their eye movements on the page to ignore text and rich media placed in static regions. Bloggers and content publishers can organically increase the number of views and clicks plus quickly cycle through a series of perforce based ads to increase their click-through.
Chronicnews is a Nashville company operating a web based publishing network focused on local content. It utilizes RSS for content delivery and relies on search visibility for its site promotion. The results of their initial experimental development were evident in late May when NashvilleSNews , the original development site, reached number 8 in Google search results for the search phrase "Nashville News". That key word combination is one of if not the single most competitive in the market. It comes after 10 months of actual operation and according to company spokesman, John Bransford, "this is one time coming in eighth or ninth is something to brag about. The sites that come in above us are either Gannet, Scripts Howard, three of the four major TV networks (we beat one) and an alt weekly that's part of a national chain. If the ranking were made on the basis promo cost effectiveness we would come in first. Actually we would come in first, second and third if you adjust for the relative advertising and promotion budgets."
“Our original game plan worked. The thinking was that regularly and rapidly updated content from a variety of geographically focused sources would create an index of knowledge that's attractive to human searchers. Local media outlets promote their websites through existing established franchises. In order to be competitive we must do it all though search and we think we proved the point. “
The server publishing system was in active development for over 20 months and considered 'production' quality since January. While the process may looks easy Bransford says it’s anything but. "No development process aimed at advanced web based systems it simple but when you're doing it on a shoestring all the while rolling it out to new markets across and array of servers its daunting."
Chronicnews has rolled out its network to 15 of the top 30 markets with a series of websites with names like Tucsonsnews.com; HoustonsNews.com; MiamisNews.com. Bransford says "we plan to grow by one per week for the next 7 weeks and spend a month catching our breath."
The business plan includes providing similar content management systems to knowledge based businesses needing effective search based marketing. "We're making an example of ourselves in the most important markets in the country. If you're in charge of designing a website for a local law firm that solicits business from the general public you would be well advised to call us."
Aside from the cost advantages they see a niche in catering to the bloggers who feel underserved by ad networks. They've created a set of tools to help bloggers and others plug into systems that better compensate effort and production. Bransford says "it's going to be an important factor to the continued development of exciting web content and we're making it our business to provide dead simple systems for highly creative types to implement. It’s all free for local bloggers who rarely have to do more than send and email to be accepted. ”
Node Flow Ads first provide bloggers with the option to inject text ads. When the reader clicks on the ‘read more link’ they find the full article or landing page with as much content as the blogger wants them to have. The landing page may at their option have some text ads and be paid per click or per view. All this is administrated by their Web interface at Chronicblogs.
Press Contact: John Bransford
Company Name: CHRONICNEWS
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