MADS Launches Mobile Internet Advertising Network

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MADS advertising network has already more than 10.000.000 mobile page views per month.

Start up MADS (, founded by Ashu Mathura, founder and ex-director of Overloaded, launches on July 10, 2006 a new advertising network for mobile websites (or WAP sites). As of that moment, advertisers can buy text and banner advertisements on mobile sites of among others Sp!ts (NL), TMF/MTV Networks (NL), Samsung Funclub (NL), eMessenger, eMSN, YoGames and many others. The MADS network has already more than 10.000.000 views per month and expects to reach 100.000.000 views per month before the end of 2006.

In order to make it possible to advertise on mobile sites, MADS developed ad server technology (MADserver) that enables showing real-time dynamic advertising on mobile sites. With the MADserver it is possible to show advertisements based on very specific characteristics like content type, content keywords, time, country, gsm network, telephone type and location (as of Q4 2006).

Besides very exact targeting, the MADserver can show text as well as ‘rich media’ advertising in diverse standard formats like gif, animated gif, flash lite and video. Therefore the MADserver is unique and offers advertisers the possibility to reach individual consumers and very specific target groups. Various large (Dutch) mobile portals like Telfort Spot already licensed MADserver to integrate into their mobile portal.

MADS offers, for free, some template WAP landing pages on which advertisers can communicate their message. Interaction with the consumers can in different op-in ways, including click-to-call, click-to-sms and click-to-mail.

Ashu Mathura, founder and director MADS: “Advertisers are looking for new ways to reach the mobile iPod generation. MADS makes it possible with standard banner formats, a large network with clear profiles, statistics and reports. Advertisers are glad that they are finally able to promote their products and services via a reliable network”.

As well as advertising on mobile sites, the MADserver can serve advertisements in mobile downloads like games and applications. The expectation is that the first mobile advergaming projects will be launched at the market in Q4 2006.

MADS is active in whole Europe, but for 2006 the focus will be on The Netherlands, Belgium, United Kingdom and Germany.

For more information:

Mr. Ashu Mathura

m. +31 6 53 78 78 04

More about the mobile advertising market on

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Ashu Mathura