Fuelhaus Creative Outsourcing Gives Big Brands Their Edge

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Big brands and ad agencies find that innovation requires creative outsourcing with smaller, nimbler design studios.

Fuelhaus may not be on the short-list of big brand agencies, but this self-described "funk-a-fresh" design studio is the innovation behind many well-known brand identities, websites and online marketing campaigns.

Fuelhaus, a high-end graphic design studio in San Diego, CA has found that big ideas are in demand lately as in-house design departments reach outside the box for innovative design and product development.

While Fuelhaus handles accounts for companies like Cox Communications and Stewart Title of California, they're finding their creative base expanding to include collaboration with top agencies that need a fresh idea or a little more manpower. Others need a creative director to step in and navigate brainstorming sessions and recent work involves helping in-house marketing departments develop new products, package design, print and website campaigns.

Most agencies and in-house departments who come to Fuelhaus have worked with freelancers in the past, but need the professionalism, flexibility and brainpower that a studio provides. And no one can combine those elements with the superior craftsmanship and irreverent style that is uniquely Fuelhaus.

For Fuelhaus, creativity is about process. "We measure and illustrate the box...then we climb inside of it to see how it feels. Sometimes, we demolish the box...other times...we jump out of it or turn it upside down. It's all about doing the research, analyzing the market and changing your point-of-view." Fuelhaus Wünderwoman, Kellie Schroeder, explains. "Our creative process is a blend of intelligence and playfulness, mixed with tons of passion. Clients love it."

Unfortunately, Fuelhaus has to keep quiet about what they've been up to, since most clients require top secret clearance...but the Wünderteam doesn't seem to mind.

"Competition is fierce, so you can't let "insider secrets" out." Kellie says, "These big name agencies and in-house design departments need something fast, fresh and fabulous to help win an account or "wow" a CEO when time is short and other ideas have fallen flat. We love to come in and shake things up. Fuelhaus may not be able to brag about it, but we know it's ours when we see it and that's all that matters at the end of the day."

Fuelhaus is a brand strategy and graphic design firm specializing in brand identity, product naming and positioning for print and the web.Founded in 1994, Fuelhaus enjoys a national client base of medium to Fortune 500 companies.

Visit Fuelhaus online today at http://www.fuelhaus.com to review articles and see their online portfolio.

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Kellie Schroeder
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