Melinda Krueger, "The E-mail Diva," Guest Speaker for the Milwaukee Interactive Marketing Association

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Melinda Krueger, better known to some as "The E-mail Diva," will speak to members and guests of the Milwaukee Interactive Marketing Association on Wednesday, June 21, from Noon - 1:30 pm at Bacchus, 925. E. Wells St., Milwaukee. Registration: $30 members, $45 for non-members. Having recently returned from the road, Melinda has gathered the latest tips from the country's top interactive agencies and brand marketers and will present them in a 30 minute information packed luncheon session. Topics will include: Heat mapping, web site analytics integration, effective creative and list growth.

...humble, under-funded customer service department and the extremely un-sexy transactional e-mails that support them

Melinda Krueger, better known to some as "The E-mail Diva," will speak to members and guests of the Milwaukee Interactive Marketing Association on Wednesday, June 21, from Noon - 1:30 pm at Bacchus, 925. E. Wells St., Milwaukee. Registration: $30 members, $45 for non-members.

As The E-mail Diva, Melinda writes a weekly advice column for MediaPost's Email Insider and shares her insight with more than 35,000 opt-in subscribers. Recent E-mail Diva topics range from viral marketing via the "...humble, under-funded customer service department and the extremely un-sexy transactional e-mails that support them," to the "two-step hurdle behind blog promotion: 1) Promoting current blogs to tech-savvy enthusiasts and 2) educating the uninitiated."

Having recently returned from the road, Melinda has gathered the latest tips from the country's top interactive agencies and brand marketers and will present them in a 30 minute information packed luncheon session. Topics will include: Heat mapping, web site analytics integration, effective creative and list growth.

Anyone interested in attending the event can register at:

http://www.milwaukeeima.org

About Melinda Krueger

Melinda Krueger has helped Miller Brewing, Harley-Davidson,

Monster.com and many others develop and improve their interactive marketing programs. Prior to starting Krueger Direct/Interactive, an e-mail and direct marketing consulting company, Melinda acquired over 20 years experience in direct response strategy and analysis for

interactive, fund-raising and brand development agencies serving both B-to-B and B-to-C audiences.

About MIMA

Founded in 2005, MIMA, a non-profit organization, strives to support local business development and community enrichment through education and awareness. Forums, panels and seminars with industry experts will create immediate opportunities for business development through

practical techniques that can be implemented by businesses of any size. Improving consumer awareness and sales through the use of interactive media is one of the goals of this organization. Helping the community to embrace and understand the benefits of the Interactive marketplace is another.

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