Horizon Blue Cross Blue Shield of New Jersey Launches a Comprehensive Incentive Program to Reward Members for Healthy Behavior

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As healthcare costs continue to rise for both employers and employees, companies are trying to find ways to combat the increase. They are looking to their healthcare providers for ideas on how to do this and Horizon Blue Cross Blue Shield of New Jersey feels they have something that will help. This press release provides details on the new program.

Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) and IncentOne, the leading provider of integrated healthcare incentive solutions, have announced a strategic alliance to drive healthy behavior through an employer-sponsored incentive program. Under the terms of the agreement, Horizon BCBSNJ Health Rewards will be integrated into Horizon BCBSNJ’s My Health Manager, where members have powerful tools to manage their healthcare. Along with comprehensive health information and decision support applications from WebMD, Horizon BCBSNJ members will be able to earn rewards for completing health and wellness activities.

Horizon BCBSNJ, IncentOne and WebMD designed a comprehensive rewards program for employers to help motivate their employees to engage in more healthy behaviors. Members who complete desired health and wellness activities earn points that are deposited into personalized health reward accounts. Points can be redeemed for the reward of their choice from IncentOne’s extensive reward portfolio of gift cards from hundreds of the nation’s leading retailers as well as merchandise, travel packages and more. The solution provides real-time reporting and management of activities and also provides personalized member communications about the importance of health and wellness activities.

“Horizon Blue Cross Blue Shield of New Jersey is committed to improving the health of our members and providing innovative solutions to help our employers reduce their healthcare costs by keeping their employees healthy,” said Robert A. Marino, senior vice president of market business units for Horizon BCBSNJ. "With IncentOne and its EMPLOYEE POWERTM platform, we give our employers a powerful tool to encourage healthy behavior among their employees to help reduce their long-term healthcare costs.”

“Incentives are an essential element of any effective cost reduction strategy,” states Rob Kaminoff, chief marketing officer of IncentOne. “With IncentOne’s EMPLOYEE POWERTM platform, Horizon BCBSNJ is providing an innovative and tangible way for employers to reward employees for healthy behaviors. Behavior change requires incentives that drive employees to positive healthcare activities. Horizon BCBSNJ not only delivers behavior-changing rewards, but does so as part of an integrated solution that can be used to drive all elements of an employer’s healthcare cost reduction efforts.”

About IncentOne

Since 1997, IncentOne has provided integrated incentive solutions to clients ranging from small businesses to the FORTUNE® 1000, including half of the FORTUNE® 50. IncentOne’s solutions combine its proven incentive platform with the industry’s most comprehensive reward portfolio and Best Practices to provide companies with a tool to drive business objectives. IncentOne’s clients include Washington Mutual, Blue Cross Blue Shield, Deloitte, MGM, ADP, NBC and the United States Postal Service. For more information, please visit IncentOne at http://www.IncentOne.com.

About Horizon Blue Cross Blue Shield of New Jersey

Horizon Blue Cross Blue Shield of New Jersey, with headquarters in Newark, is New Jersey’s largest health insurer providing coverage to more than 3.3 million people. Horizon BCBSNJ’s company Web site is located at http://www.HorizonBlue.com. Horizon BCBSNJ is an independent licensee of the Blue Cross Blue Shield Association.


Rick Gordimer, IncentOne

(201) 372-9250 Ext. 302

Tom Rubino, Horizon BCBSNJ

(973) 466-8755

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Rick Gordimer
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