Media Alert: Promise Phelon, CEO, The Phelon Group to Speak at Silicon Valley AMA’s First Annual Leadership Forum on Wednesday, June 14
Phelon to discuss marketing leadership that leverages the voice of the customer.
Sunnyvale, Calif. (PRWEB) June 8, 2006 – The Phelon Group announced today that Promise Phelon, CEO, will present at a panel discussion on marketing leadership called “Ideas From the Top” at the Silicon Valley AMA’s First Annual Leadership Forum on June 14. Additional panelists will include Ann Ruckstuhl, Vice President, Corporate Marketing at Sybase, Julie Busch, Vice President, Ipsos North America, and Jeff Schumacher, Associate Principal, McKinsey & Company.
As people join online communities based on interests, brands, products and services, marketers are entering a customer-driven world. Topics discussed will include:
| | - Leveraging customer insight to drive profitable business/marketing decisions
- Getting close to the customer
- B2B marketing
- Integrated global marketing planning
|
Moderated by Chris Widener, President, Made for Success, the program will take place on Wednesday, June 14, 2006, from 6:30 to 8:30 p.m. at the Network Meeting Center at Techmart, 5201 Great America Parkway in Santa Clara. Event registration will begin at 5:30 p.m., or go to: http://www.acteva.com/booking.cfm?bevaid=112326. For directions to the meeting location, please go to: www.networkmeetingcenter.com/locat.html.
About The Phelon Group
The Phelon Group is a strategic consultancy focused on the development, maintenance and extension of mutually beneficial customer relationship programs and initiatives. Its work helps companies better understand and monetize customer relationships, resulting in increased revenue streams and faster sales cycles, high-impact marketing and positive word-of-mouth, and a competitive edge in the marketplace. The Phelon Group conducts engagements for leading enterprise solution providers such as Amdocs, EDS, Hewlett-Packard, Mellon Investor Services, and NetApp. View The Phelon Group site at: www.phelongroup.com.
For more information, press only:
Marsha Keeffer, MKeeffer Consulting, LLC, (831) 475-9539, mkeeffer at aol.com.
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