Creating a National Brand Through Franchising

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Creating a national brand through franchising. One of the most cost effective ways to achieve national market presence is by becoming a franchisor. In addition, franchisees often enjoy rapid success because they are purchasing a proven system and not starting from scratch. Maximize your company's earning potential with the help of Greensfelder's Franchise Group.

Are you the owner of a business who is frequently approached by others who express interest in owning a business like yours? Have you ever visited a successful business knowing that you could make a similar operation a success in your own home town? If so, it might be time you thought about franchising. Becoming a franchisor or franchisee can be extremely advantageous. Franchisor benefits include the quick and affordable ability to expand your business while using someone else’s money. On the other hand, franchisees success rates are routinely high because they are purchasing a proven system and not starting from scratch. Greensfelder’s Franchise Group has helped more than 100 clients achieve franchising success.    

For example, Greensfelder’s Franchise Group has helped take The Crack Team from what began as single location poured foundation repair business to a national foundation repair franchise brand. Bob Kodner, President of The Crack Team, said the only sure thing about concrete is that it will eventually crack. Now, customers of The Crack Team’s national franchise system have cost effective ways to deal with these cracks through The Crack Team’s innovative products and services.

Today, The Crack Team, has more than 28 locations in 12 states. By the end of 2006, the company hopes to have about 56 locations open nationwide. Eric Riess, Manager of Greensfelder’s Corporate Practice Group, says his Franchise Group, “Works with clients like The Crack Team to grow businesses strategically and offers practical, cost effective advice in helping clients achieve national growth and brand prominence. Some people are under the misconception that we offer just legal documents. The Crack Team is a great example of how we have been able to help a client franchise a business to become a national brand while helping customers nationwide solve a common problem.”

Some of the services Greensfelder’s Franchise Group has provided to The Crack Team include assistance in franchise and franchisor development and expansion including regulatory compliance and audit issues; trademark, licensing, patent and other intellectual property issues; multi-state development and regulatory compliance issues; co-branding and alternative channel of distribution issues; exclusive and non-exclusive supply, distribution, royalty and commission issues and agreements; and Uniform Franchise Offering Circular preparation, revision and registration. The Franchise Group also assists single and multi-unit franchisees of national and international franchisors with due diligence issues, document review, negotiations, rights of first refusal and multi market franchise and development areas, organizational issues, financing issues, employment issues, franchise litigation issues, real estate purchase and lease issues and general business issues.

The Franchise Group works with clients to provide fixed bids for the legal work initially involved in starting a franchise. “It’s not as expensive as most business owners might think. Most businesses are able to pay for their legal work by only opening just two franchised locations of the franchise,” said Riess.

Greensfelder also offers comprehensive legal solutions in 15 practice groups for clients locally, nationally and internationally including, communications and media; construction; corporate; creditor’s rights and bankruptcy; educational; religious and tax-exempt organizations; employee benefits; environmental; health care; immigration; intellectual property and technology; labor and employment; litigation; real estate; tax; and trusts and estates.

Greensfelder is a member of an international alliance of business law firms, offering access to the experience, legal knowledge and contacts of nearly 200 business law firms throughout the United States, Canada, Mexico, China and more than 50 countries worldwide. Find out more at


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