New Teleseminar Offered on the Psychology of the Customer Experience

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The Whetstone Edge, LLC, a customer-centric strategy consulting firm announces that on June 15, 2006, managing partner John I. Todor, Ph.D. will be presenting a teleseminar on “The Psychology of the Customer Experience.” The teleseminar is sponsored by the Association for the Advancement of Relationship Marketing as part of its Customer Equity Initiative.

The Whetstone Edge, LLC, a customer-centric strategy consulting firm announces that on June 15, 2006, managing partner John I. Todor, Ph.D. will be presenting a teleseminar on “The Psychology of the Customer Experience.” The teleseminar is sponsored by the Association for the Advancement of Relationship Marketing as part of its Customer Equity Initiative.

AARM’s president, Robert T. Stacey says “This initiative is designed to help companies in any field, including B-to-C and B-to-B, learn how to optimize their business practices to deliver what today’s customers’ value and accrue customer equity.” This seminar focuses on many of the concepts presented in John I. Todor’s forthcoming book “Addicted Customers: How to Get Them Hooked on Your Company.”

According to John Todor, “Customers exhibit a split personality when making purchase decisions. When they purchase commodities they take an indifferent stance and focus on price and convenience. Indifferent customers are inherently not loyal. In contrast, when the customer experience enabled by an offering is emotionally and psychologically engaging, the experience has meaning to the customer. Engaged customers are highly loyal and value the relationship.”

More information on this seminar and the Customer Equity Initiative is available at: http://www.customerequity.org.

John I. Todor, Ph.D., is the managing partner of The Whetstone Edge, LLC where he applies psychology to real world buyer-seller dynamics to help clients build customer equity and increase profitability. He has conducted seminars worldwide for Hewlett-Packard and other technology companies to help their customers see how new business strategies and digital technology can strengthen customer relationships and profitability. He is the author of two books, Winning Mindshare and Addicted Customers and has written numerous papers on customer equity, marketing automation, relationship marketing and the psychology of the customer experience. More information is available at http://www.TheWhetstoneEdge.com.

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