Online Merchants Print Money Using Easy, New Service

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GTP Financial Services, Inc. (dba “GoToPay”), the online payment technology company, today announced the launch of the first ever prepaid cash card program aimed at the off-net (offline) affiliate marketing arena – http://www.affiliatecashcard.com.

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GTP Financial Services, Inc. (dba “GoToPay”), the online payment technology company, today announced the launch of the first ever prepaid cash card program aimed at the off-net (offline) affiliate marketing arena – http://www.affiliatecashcard.com. A leading Internet Mail Order firm, Leading Edge Marketing, Inc. (“LEM”) recently printed and plans to hand out over $3Million USD worth of GoToPay’s AffiliateCashCards to its affiliate and customer base. LEM believes AffiliateCashCard will be a true differentiator in the hotly competitive affiliate marketing world where everyone is fighting to keep top producing affiliates happy with competitive commissions and strong affiliate support.

Online merchants, some of whom have tens of thousands of affiliates marketing their websites’ products online, need an “off-net” way of reaching new customers or driving their existing customers back to their websites. Online merchants normally use PPC (Pay Per Click Advertising), direct mail or even infomercials on late-night television. The Internet is getting extremely cluttered with millions of sites all clamoring for attention. Casual as well as experienced affiliate marketers are finding it extremely difficult to bring on new customers, and are finding that in order to be successful, their methods and operations need to be highly sophisticated and a full time effort. AffiliateCashCard cuts the online noise and enables affiliates to simply and effectively drive new customers online to receive their commissions without the new customer needing to enter an affiliate specific URL (which has been the root of the problem in off-net affiliate marketing to date).

Online noise is not an isolated concern. Webmasters in all industry verticals are struggling to help their affiliates find new ways to reach out to new customers. Online, banners, text ads and search engine optimization all have the same problem: there are millions of competing sites all fighting for the same end user. The “real-world” is the sole remaining untapped resource for affiliate marketing and only AffiliateCashCard offers a solution that reaches offline, yet tracks back the sale seamlessly. What’s better than one person handing to a friend or new acquaintance a $50 card that is keyed to an affiliate and a particular web site? It’s about getting the new user to the web site, with the incentive for the affiliate to make that happen, all powered seamlessly by the back end engine of GoToPay’s AffiliateCashCard.

AffiliateCashCard.com produces its plastic “credit card” type cards using its network of 9 commercial printing centers across North America. A typical client designs the perfect card for his product, chooses a denomination and then launches its off-net campaign. Using “internal” credits, the face value gives consumers the feeling of being given cold, hard cash but it’s only spendable at the merchant website. It’s literally like giving away money. Merchants can choose to use their established network of affiliates to give the cards away or give them away directly to existing or potential customers through a direct mail campaign. Each card can even be assigned to individual affiliates and then tracked using sophisticated analytics in complete detail from the time of distribution.

The process is simple and painless and the site

integration is virtually instant. Online merchants can sign up, order cards, create campaigns and track their success online all from the comfort of their office. The cards are produced at “cost” making the deal almost impossible to resist” says Rick Stack, COO of GTP Financial Services Inc. “We charge a small transaction fee when the card is redeemed, which is a double win for the online merchant”. AffiliateCashCard uses the highest level of security to manufacture, manage and track the card products. Each card is treated as cash and the end result is a product that consumers can spend like money.

The AffiliateCashCard service is capable of handling hundreds of millions of cards and is capable of processing 1000+ transactions per second – all in GoToPay’s state-of-the-art data centre. Online Merchants rest easy knowing their business is uninterrupted when the new customer orders hit.

“With AffiliateCashCard, affiliates are now armed with a tool that allows them to effectively market online products while ensuring that they will receive commissions for their efforts,” says Mr. Stack, “this is a true differentiator in a very competitive environment.”

GTP Financial Services Inc. is a Private Canadian Corporation founded in 2003. It has offices in Seattle WA, and Victoria BC.

For more information please contact:

Richard M. Stack COO

rstack @ gotopay.com

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Richard M. Stack