Boston, MA (PRWEB) June 11, 2006
Can you spit a watermelon seed further than anyone else? Can you flip burgers faster than the next grill master? If so, you could have a chance to win the coveted title of World’s Greatest Backyard Athlete at the annual Life is good® Watermelon Festival. Hundreds of “athletes” are expected to compete for the crown on Saturday, July 8, 2006 on Boston Common.
The World’s Greatest Backyard Athlete Competition is a pledge-driven event to benefit Project Joy, a non-profit organization that brings powerful healing play to Greater Boston’s poorest children. Sponsored by Fitcorp and FSN New England, this friendly, laid-back competition features men and women laughing their way through a number of non-traditional events, including Frisbee toss, bocce, and watermelon seed spitting.
To compete, athletes must commit to raise at least $500 for Project Joy. Athletes can manage their fundraising simply and easily online. The single largest fundraiser will win a week’s vacation in Italy. For more information or to sign up for the World’s Greatest Backyard Athlete Competition, visit the Life is good website at http://www.lifeisgood.com/festivals
The contest will take place within the 2006 Life is good Watermelon Festival. Thousand of people are expected to convene on Boston Common from 12:00 noon – 6:00 p.m. as Life is good celebrates summer with great live music, classic backyard food, and a colorful mix-of good time games and activities for adults and children alike.
“The World’s Greatest Backyard Athlete competition is good old-fashioned fun for a coveted title,” said Bert Jacobs, Life is good co-founder and chief executive optimist. “It’s a great chance to have outdoor fun while raising money for Project Joy, an amazing organization that makes a difference among the lives of children through the simple joy of play.”
The 2006 Life is good Watermelon Festival
The Life is good Watermelon Festival will bring the nostalgia of an old-fashioned American picnic to the heart of Boston. The classic outdoor summer bash will feature great traditional games and activities, including the Wiffle Ball Homerun Derby, watermelon decorating, tug o’ war, soccer hot shot, lacrosse toss, football fling, treasure hunts, face painting and much more. A perfect event for children and adults alike, the festival will also feature arts and crafts (with melons, of course), professional storytelling and magic shows, cooperative parachute play games hosted by Project Joy, a variety of sample foods and drinks, great live music, and classic backyard picnic food.
All money raised through national sales of a specially-designed 2006 Life is good Watermelon Festival tee shirt will benefit Project Joy. Merchandise sales, donations, and a portion of food sales at the festival will also benefit the Boston-based non-profit organization.
Sponsors for the 2006 Life is good® Watermelon Festival include Four Points® by Sheraton –the official hotel of Life is good Festivals, Fitcorp, Citizens Bank, Roba Dolce, Dulcinea, Braver & Company, WBOS 92.9 FM, Boston.com, Improper Bostonian, and FSN New England.
About Life is good, Inc.®
Life is good®, based in Boston, MA, spreads good vibes through its colorful collection of apparel and accessories, and the contagious grin of Jake, its optimistic cultural hero. For more information on Life is good®, please visit http://www.lifeisgood.com
About Project Joy- Treating Childhood Trauma Through The Healing Power of Play.
Founded in 1989, Project Joy fosters the healthy and wholesome development of children facing the most unfair circumstances. This mission is accomplished through the use of cooperative sports, games, music, storytelling, art and dance. These activities are designed to provide a therapeutic process through which participating children develop a foundation of self-worth, social efficacy, and community on which to build, grow and thrive.
Life is good is a registered trademark of Life is good, Inc.®
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