Boston, MA (PRWEB) June 11, 2006
Boston may be a long way from Germany, and football may be called soccer here, but a Boston company is helping soccer fans achieve their enjoyment goals at the world’s premier sports tournament.
CDWorks, Boston’s premier service for CD and DVD manufacturing, has teamed up with PUMA to put their best foot forward at this year’s World Cup soccer tournament which is being held across twelve cities in Germany from today through July 9th.
This year PUMA launched Soundtrip an audio guide geared for fans traveling to Germany this summer to cheer on the many teams the brand is outfitting for the world cup. Soundtrip is a series of downloadable maps and audio guides with information on each of the 12 host cities and includes historical information, practical tips on where to go, shopping and eating, tips on getting to the matches, stadium information, after game parties and travel tips. The challenge for CDWorks was to make this wealth of information available on CDs to travelers to the games.
“With more than 12 hours of audio in each of 5 languages, the sheer logistics of this project were formidable” said Kerin Putnam, Business Development Manager of CDWorks. Adding to the challenge was the need to have a map for each city to accompany the CD audio guide and complicating matters were the maps themselves. “They were a set size and we were unable to change them in order to accommodate any normal CD packaging” said Kerin. Working closely with PUMA International's Boston office, Kerin and his team worked to develop packaging that was user friendly, portable and cost effective. ‘It became apparent that the only way to do this was to come up with some custom packaging for this project” explained Kerin, “and the idea of making the maps into CD Sleeves was developed”. Because standard CD sleeves were too small for the maps to be useful, a custom sleeve of 6.5” square was created, thereby adding 65% to the map size. Standard glue flaps were removed from the sleeves allowing them to be glued internally to maintain the audio CDs’ position. To complete the product, the team created a custom printed slipcase to house the sleeve/maps with a brief guide to the discs in the appropriate language.
“As always, time was a major factor in completing this project” explained Jeff Starfield, founder and CEO of CDWorks. “Ironically, this worked in our favor because of our ability to be responsive to last minute changes and our exacting attention to detail."
The logistics included manual insertion of 60 different audio CDs into the matching city sleeve and language specific slipcase. Then the correct combinations of language sets had to be shipped to 45 cities in 16 countries for further distribution to various PUMA Concept Stores and other locations in Germany. “All this went without a hitch” said CDWorks’ clearly relieved Kerin Putnam.