The blog has enhanced the way that customer communication takes place. Rather than answering form based e-mails one at a time the blog allows for open discussion, we communicate with the customer, the customer communicates with us and the customers interact with each other. It’s a great experience to do business in a new way, and it has enhanced our company and our website.
North Conway, NH (PRWEB) June 12, 2006
Aj MOSS, a major online retailer of bedding and linens for the home has taken advantage of a powerful business communication tool and launched a new blog on their e-commerce website. The Bedding Blog will allow for rapid correspondence of new products, information, and company news to the public.
The use of blogs in business has grown over the past two years into a nearly essential tool for any business with a website. Recent developments in blogging software and a trend toward constantly updated fresh online content have made the blog a smart tool for companies to announce products, company news, sales, and information.
A blog is essentially a reverse chronological listing of posts and articles arranged into categories. A company blog can include whatever information that is relevant to your business. Also blogs allow a reader to post feedback or comments and for the company to respond with a reply or a new post. This allows for interaction with potential customers on a level not available with a traditional static website.
David Maple Co-Owner of aj MOSS inc. states, “We have so much information that is useful to our customers and website visitors that we could not fit into the current construct of our e-commerce website. Creating a business blog has opened an entirely new avenue for us to deliver product, sales and industry information, as well as being an excellent marketing and advertising medium.”
Blogs allow companies to write about topics which are relevant to their business but may not fit into the static nature of their website. Aj MOSS’ blog contains a broad range of information that can be accessed by customers or potential customers. Recent posts range from “Cleaning Comforters” to “Payment Options for Online Shopping”.
Elizabeth Maple, Operations Manager for aj MOSS inc. writes many of the posts for the new blog. When asked how the blog has helped the company she said, “The blog has enhanced the way that customer communication takes place. Rather than answering form based e-mails one at a time the blog allows for open discussion, we communicate with the customer, the customer communicates with us and the customers interact with each other. It’s a great experience to do business in a new way, and it has enhanced our company and our website.”
Having what is essentially an online newsletter allows potential customers to bookmark the blog and revisit the company often to view new information. An additional marketing advantage to having a blog is that it is more informative than the actual website. Since the blog contains more information rather than content geared toward sales, another company, industry leader or niche website will be more apt to link to a blog. They could link to an individual post or section of your blog to provide information that they feel would be useful to their site visitors. These links bring additional traffic and reach an expanded base of potential customers that a company would not have had otherwise.
The recent addition of a business blog at their website has helped Aj MOSS reach customers in a new way and is proving to be a positive addition to their e-commerce bedding store. Any online business can benefit from a blog which is properly maintained and full of useful industry and product information. Aj MOSS has plans to add additional special features to their website throughout the summer.
Aj MOSS is owned and operated by partners David Maple and Amy and Patrick Armstrong. Aj MOSS has a retail store in North Conway New Hampshire but do a large bulk of their business online. Aj MOSS sells bedding ensembles, window treatments and other home decorating products at their retail and e-commerce store. Visit their website to read their blog or find out about their bedding products and home enhancements.
David A. Maple, Co-Owner Aj MOSS