Sabra Appoints John Mcguckin as Executive Vice President of Sales

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Sabra taps industry executive for planned growth.

Sabra, the leading manufacturer of Mediterranean dips and spreads, announced today the appointment of John McGuckin as Executive Vice President of Sales. McGuckin brings more than two decades of food industry experience to the Company. The newly created Executive Vice President position reflects Sabra’s recent and anticipated sales growth.    

McGuckin held senior sales positions with J&J Snack Foods, Aurora Foods and Kraft Foods before joining Sabra. Recognized for his strategic thinking, strong management and innovative sales techniques, McGuckin will be tasked with increasing Sabra’s market share, expanding distribution and managing the Company’s national sales force.

“Welcoming John to the Sabra team signals our commitment to growth,” said Meiky Tollman, CEO of Sabra. “John has a demonstrated ability to build collaborative relationships with customers and influence sales growth with strategic vision. We are thrilled to have someone of John’s caliber on board.”

“Sabra is a strong company with a fantastic product line,” said John McGuckin, newly appointed EVP of Sales for Sabra. “I am delighted to have the opportunity to become a member of such a great team. The Sabra brand is poised for unprecedented growth as more and more Americans are enjoying entertaining Mediterranean-style with fresh, rich-tasting, healthy foods. Sabra’s dips and spreads are unparalleled in their quality and I look forward to helping the Company realize its vision.”

McGuckin joins Sabra from J&J Snack Foods where he served as Vice President of Sales and Marketing. There, he effectively transitioned Country Home Bakers into a profitable division of J&J, expanded distribution and developed a proprietary sales system which enabled the company to effectively compete in the marketplace. Prior to joining J&J Snack Foods, McGuckin headed sales teams at Celentano Brothers and Aurora Foods. Earlier in his career, McGuckin served as a sales manager for Kraft Foods and held senior positions with a leading Food Broker.

After serving in the U.S. Military, McGuckin received his Associate Degree from Ocean County College and later pursued his secondary Education degree at Rutgers University. He was a member of the Kraft, Kellogg, Quaker, Con Agra, and Dean Food Broker advisory boards. His teams have received many industry awards in recognition of their success in building record sales and profits.

About Sabra®

Sabra of Astoria, New York, makes a wide and outstandingly delicious range of Mediterranean dips and spreads. Richer. Smoother . Tastier. All products are beautifully presented, certified kosher and vegetarian and available across the nation. Sabra is also a leading importer of snacks and foods from Israel.


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Ilya Welfeld