Sabra Adds Spinach Hummus to its Line of Delicious 'Go Mediterranean' Dips and Spreads

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Increasing Customer Interest in Exotic, Fresh and Easy-to-Serve Dips and Spreads Inspires Line Extension

Sabra®, the leading Brand of Mediterranean dips and spreads, announced today that it has added Spinach hummus to its growing line of ‘Go Mediterranean’ products. Sabra, known for continued product innovation, will launch the new flavor for distribution on July 15.

"Customers tell us they continually seek new, healthy, fresh and unique food items for entertaining and sharing with family,” said John McGuckin, EVP of sales of Sabra. “We strive to provide them with products that offer exceptional flavor and are made from quality ingredients. Spinach ranked high on the list of requested flavors and we are pleased to bring it to market.”

The Spinach flavor is trans fat and cholesterol free. With more than 15% spinach in each package, the hummus is hearty and satisfying and makes a great snack or a healthy appetizer. Each beautifully packaged Sabra product delivers the flavor of authentic Mediterranean recipes prepared with the freshest ingredients. Sabra’s products are available in supermarkets, grocery, deli and convenience stores nationwide.

About Sabra®

Sabra of Astoria, New York, makes a wide and outstandingly delicious range of Mediterranean dips and spreads. Richer. Smoother . Tastier. All products are beautifully presented, certified kosher and vegetarian and available across the nation. Sabra is the fastest growing brand in its category, according to recent ACNielson reports.

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Ilya Welfeld

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