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Sabra Previews "To Go" With Pretzel Crisps - Expanding Its Line Of Individual Servings Of Dips And Spreads

Now Busy but Discriminating Consumers can Choose Crackers or Pretzel Crisps Paired with their Favorite Rich, Smooth and Delicious Mediterranean Dips and Spreads

Orlando, FL (PRWEB) June 12, 2006 -- Sabra®, a leading manufacturer of Mediterranean dips and spreads, announced that it will preview Sabra “To Go! with Pretzel Crisps” at IDDBA. Sabra will introduce the product with nine mouthwatering flavors of dips and spreads in individual 4.1 oz containers for on-the-go consumers. Product is expected to be available October 1.

“Our customers love Sabra ‘To Go’ and we are thrilled to enhance the line by adding pretzel crisps,” said John McGuckin, EVP of Sales of Sabra. “We strive to provide products that have exceptional flavor and are made from quality fresh ingredients. We are thrilled to offer ‘To Go! With Pretzel Crisps’ as another healthy, delicious and ready-to-eat snack option.”

Now with either crunchy crackers or pretzel crisps, “To Go” is available in the following flavors:

 
  • Classic Hummus
  • Roasted Red Pepper Hummus
  • Supremely Spicy Hummus
  • Greek Olive Hummus
  • Roasted Garlic Hummus
  • Southwestern Hummus
  • Chunky Hummus
  • Sautéed Eggplant
  • Tuna Salad with

Sabra “To Go” products contain no trans fat, no cholesterol and are available in supermarkets, grocery, deli and convenience stores. The “To Go” line was first launched in 2005 to meet the needs of busy consumers who need delicious, healthy snacks ‘for the road.’

About Sabra®
Sabra of Astoria, New York, makes a wide and outstandingly delicious range of Mediterranean dips and spreads. Richer. Smoother. Tastier. All products are beautifully presented, certified kosher and vegetarian and available across the nation.

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Ilya Welfeld
WELFELD PUBLIC RELATIONS
201-439-1010
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