San Mateo, CA (PRWEB) June 12, 2006
Media Advisory: Keyword Advertising Expert Available to Discuss eBay’s New Keyword Advertising System Dubbed AdContext
Who: Samir Patel, President and Founder of SearchForce
eBay’s recent foray into the Pay-Per-Click (PPC) business with the launch of its new ad network, AdContext, escalates the market dynamics and competition to a new level. Not only is eBay set to compete against Google’s AdSense, but it will also compete against Microsoft’s adCenter and Yahoo’s Overture service on the PPC-side. Borrowing from the strategies of Google and Yahoo’s highly profitable online advertising auction model, eBay’s presence as a contender adds an alternative avenue where eBay sellers can get more traffic to the products they want to sell. While eBay sees its AdContext system as complimentary to other online advertising networks, they ideally want their customers (sellers & buyers) to stick to their network in order to maximize eBay’s profits.
With eBay venturing into PPC marketing, the fastest growing sector in the advertising industry with growth market projections expected to be $14 billion in 2006 expanding to $33 billion in 2010 (source: Piper Jaffray), what else should the industry expect in the coming weeks? Mr. Patel is available to discuss what eBay’s new ad network is and what it means to the big 3 search engines, to advertisers, and to the entire Internet advertising arena.
To interview Samir Patel, please contact:
Work: (650) 592-1768 / Cell: (650) 576-6444
email to: carmen @ ignitepr.com
Work: (650) 288-1157 / Cell: (510) 299-0342
SearchForce is a provider of on-demand, paid search marketing solutions. SearchForce offers the most comprehensive, end-to-end solution on the market, which includes automated keyword generation, optimized algorithmic keyword bidding, inventory system integration, performance reporting and web analytics, ad copy testing, optimized landing pages, and click fraud prevention. At the heart of SearchForce’s solutions are proven algorithms based on program trading principles developed on Wall Street to derive the highest ROI. By fully automating the process of managing and bidding on thousands of keywords, SearchForce customers can maximize the ROI of their paid search marketing and customer acquisition campaigns. SearchForce helps advertisers efficiently manage complex, large-scale paid search campaigns across multiple PPC search engines. Unlike other products that don’t allow advertisers to adjust bidding, budgets or keywords, SearchForce gives customers continuous web-based access to their campaigns, so they can control and make any changes without delays. For more information, visit http://www.SearchForce.com.
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