It’s an Oil Painting Frenzy at in the Second Half of 2006

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Executives at are painting a bright future for more web sales, and they’ve produced a whole line of improvements for the second half of 2006.’s top management is executing a plan, which will place them on top of the Oil Painting industry.’s first step is a major e-commerce site redesign. OverstockArt has entered into a contract with Ingenux Inc. a top tier web design and e-commerce company. “The redesigned website is set to launch later this year, and it includes higher quality imaging and zooming, a fresh layout and more strategic site navigation to help shoppers more quickly access all necessary information to complete orders” says Amitai Sasson, Director of Marketing. “The redesign will maximize the efficiency of our web site, making it even easier for customers to find the oil paintings they seek,” adds Sasson. In addition, the company is adding new tools and capabilities to help engage visitors in the shopping experience.

Another project in the works is refocusing advertising campaigns to optimize their efficiency. “We’re using tracking and conversion metrics to better allocate our advertising budget to campaigns that yield a higher return on investment, then adjust those as necessary,” Sasson explains. “We also are scouting out new advertising venues, including examining customized landing pages for Search Engine Marketing and testing the effectiveness of offline marketing including postcards and our first catalog. It is an exciting time at OverstockArt” adds Sasson.

The final step in OverstockArt’s growth strategy is increasing selection. Currently OverstockArt’s procurement and QC team is working feverously selecting new art and inspecting quality. “We know that more selection equals more sales and better close ratio,” says Sasson. The added selection will come in two basic groups the first is strengthening existing galleries and the second is adding new artists and subjects. New artists to be featured this year are Pissaro, Manet, Howard Behrens, Don Li-Leger and more.

The online market for wall art is still in its adaptation phase. This creates a tremendous opportunity to a retailer that is well positioned and has the tools and the art that shoppers are looking for. “We know that a large part of our growth will be from customers who are new to buying art online, but we expect some growth from customers who are going to increase the amount of art they buy online,” says Sasson. a pure-play online retailer is an aggressive fast growing company. The company’s top management believes that the above-mentioned three-tier plan together with favorable market conditions will produce phenomenal growth in 2006.


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Amitai Sasson
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