Lexington, MA (PRWEB) June 14, 2006 –-
B*tween Productions, Inc., home of the award-winning Beacon Street Girls book series, and Keyser Group, a marketing, branding, and merchandising company, today announced that they will work together on the first line of Beacon Street Girls personal care products, created especially for “tween” girls who are starting to define who they are and who they want to be.
Keyser will design, manufacture and distribute Beacon Street Girl branded personal care products aimed at girls ages 9 to 13. BSG personal care products will include body spray, shower gel, face wash and lotion. The products use natural and herbal ingredients, are formulated especially for young, sensitive skin and are packaged in easy-to-use containers that fit into a young girl’s smaller hands. Several choices, each corresponding with a different BSG character, will be available to allow girls to experiment and express their personal style and moods. BSG personal care products will be sold through leading retailers and shipment is expected later this year.
The Beacon Street Girls books offer a fresh, inspiring, and multi-cultural perspective on the often difficult pre-teen years. BSG books and online properties feature fun, friendship and socially responsible values in a contemporary setting. BSG readers fall in love with characters who are “just like me,” and parents are able to feel good about an immersive literary world of positive role models and age-appropriate material.
“We were looking for an established brand in the underserved pre-teen market. After a significant amount of investigation and research, it was clear that the Beacon Street Girls provided us with the greatest long term opportunity,” stated Bruce Grotefend, general manager, The Keyser Group. “The direction and mission-driven tone allows us to market a high-quality core brand. The wide variety of brand assets creates natural product-line extensions. Each character will have her own products representing her unique qualities.”
The BSG Personal Care Collection products will embody the Beacon Street Girl characters:
- Maeve – Soft and pastel, a very feminine look. A fantasy fragrance befitting a modern romantic.
- Avery – Relaxed and sporty, an every day fragrance with clean, marine undertones.
- Katani – A mix of popular fragrances that are very fashion-forward; a new fresh fruit with a twist.
- Charlotte – Modern colors dominate the look while a familiar contemporary floral note will be her signature.
- Isabel – A tropical look with island-inspired colors, the fragrance is exotic, new but familiar, clean and fresh.
"The partnership with Keyser is a delightful way to extend our brand,” said Addie Swartz, the CEO of B*tween Productions and the mother of two tween girls. “The Beacon Street Girls offer girls everywhere an original, entertaining and educational environment. We offer parents the peace of mind that comes from knowing their daughters are engaged at a suitable emotional level. Beacon Street Girl personal care products contain mild, natural ingredients which are appropriate for pre-teen girls; they are formulated for sensitive young skin. They also match the Beacon Street socially conscious values – they aren’t tested on animals.”
About The Keyser Group, Inc.
The Keyser Group is a subsidiary of Keyser Industries, Inc., a 40-year-old Chicago-based visual merchandizing and branding company. The Keyser Group was formed to extend the reach of the parent company into the health, beauty and personal care industries. The company has achieved this by adding "best-in-class" expertise in product development, brand management and marketing to its existing capabilities.
About B*tween Productions
B*tween Productions – home of the Beacon Street Girls – is dedicated to quality parent-approved literature, media and gifts for “tween” girls. Shaped by experts in adolescent development and current research on how to positively impact girls’ self-esteem, the award-winning Beacon Street Girls book series is committed to the health and well-being of pre-teen girls.
BSG books and products are available at Barnes & Nobles, Borders, WaldenBooks, Amazon.com and BSG’s COPPA-compliant Web site, as well as at independent book and gift stores nationwide. In Canada, Beacon Street Girls books are distributed by Georgetown Publications, Inc., and are available at Chapters, Coles and Indigo book stores, as well as through independent stores. Visit the BSG online at http://www.beaconstreetgirls.com
Editorial note: Images available