KnowledgeStorm and SiriusDecisions Announce Results of Demand Creation Study in Upcoming Webcast

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Joint Webcast will discuss results of a recent study on demand creation from the prospect’s view.

KnowledgeStorm, Inc., the Internet’s top-ranked search resource for technology solutions and information, and SiriusDecisions, the world's first provider of executive management services focused exclusively on the Chief Executive Officer, Chief Sales Officer and Chief Marketing Officer, today announced registration is open for Demand Creation: A Prospect’s View Webcast on Thursday, June 15.

This joint Webcast will focus on a prospect's perspective of demand creation techniques based on the findings from a new SiriusDecisions research study on the efficacy of demand creation.

Topics that will be discussed during the event include:

Which demand creation tactics are viewed the most favorably in the b-to-b marketplace?

Which tactics are starting to lose their appeal?

How does a customer's buying process impact the type of tactics and approaches they react to?

How does content affect the opinion of overall tactical appeal?

What planning assumptions should companies be using to develop an end-to-end demand creation plan?

Webcast details:

Event name: Demand Creation: The Prospect's View

Event date and time: Thursday, June 15, 2006 at 2:00 p.m. EST

Duration: 1 hour

Registration link:

Presenters will include John Neeson, co-founder, and Tony Jaros, vice president of research, from SiriusDecisions, as well as Heather Foster, director of marketing at KnowledgeStorm.

To attend this Webcast, Register now!

About KnowledgeStorm

KnowledgeStorm is the Internet’s top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they need no matter where their search begins. KnowledgeStorm, with its network, search expertise and performance tools and services, is a powerful resource for technology vendors, providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. For more information, call (877) 340-9274 or visit

About SiriusDecisions

SiriusDecisions is the world's first provider of Executive Management Services focused exclusively on the Chief Executive Officer, Chief Sales Officer and Chief Marketing Officer. SiriusDecisions’ information and consulting solutions are delivered through the use of its SiriusDatabase, the company’s proprietary assessment tools, an unparalleled peer-to-peer network and its experience as sales and marketing practitioners. SiriusDecisions’ focus is on the customers’ top line, showing companies how to create predictable, accelerating revenues. Additional information can be found on the company’s Web site at or can be obtained from the company at (450) 965-7391.

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.

Media Contact:

Amber Reed

KnowledgeStorm, Inc.


Amber.Reed @


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