Care2 Charity Portal Taps Vizi|Media for Exclusive Advertising Representation

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Professional site representation company gains key "Get Connected And Make A Difference" consumer audience.

Vizi|Media, http://www.vizimedia.com (formerly Icon Advertising Solutions) the premiere interactive sales representation firm announced today that it had entered into an exclusive representation agreement with Care2 http://www.care2.com, the leading charity portal on the internet in order to sell sponsorships on the Care2.com website.

Care 2 visitors are invited to “Get Connected and Make a Difference” and have the option to get involved in personal issues like health and wellness and social issues like global warming, politics, and human rights. Care 2 provides access to more than 150 non profit organizations.

Care 2 has over 5.9 million members and the site's audience is 80% female, with average household incomes of over $75,000 making them one of the most desirable and hardest to reach audiences on the internet.

"Not only do branded advertisers have an opportunity to reach an affluent and unique audience, but they are supporting a website that helps create a better world" said, Vizi|Media President, Andrew Moskowitz. "We are dedicated to helping advertisers get their return on investment, so now is an opportunity where they can perhaps use their advertising dollars for the greater good."

Care2.com is currently sponsored by major brands such as Ford, Google, Honda, MBNA and hundreds of other major brands who have seen opportunity in reaching the affluent, educated audience that visits Care2.com.

Key Information for Agencies:

Consumer Type: Culture Creative, Light Green Consumer

Gender: 80% Female

Married:50%

Average HHI: $75,000+

Age: 18-65

Education: College or Higher

Psychographics:

Activities: Gardening, Hiking, Biking, Skiing, etc.

Considered: Health Conscious, Socially Responsible

Eating Preferences: Vegetarian, Natural, Organic

Social: Family Orientated, Socially Active

Shopping: Natural Foods Stores & Supermarkets

Personal: Exercise, Meditation, Yoga, Prayer, etc

Passionate about: Environment, Animals, Politics, etc

Vizi|media is a professional interactive advertising representation firm with a collection of over 20 exclusive major media properties and “boutique” specialty verticals with key audiences that advertising agencies and their clients want to reach. Vizi|media is dedicated to bringing agencies and their clients’ more access to meaningful audiences as we continue to build our client relationships with the most relevant interactive platforms and properties. Vizi|Media is located at http://www.vizimedia.com

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Tom Doyle