Search Marketing Guru Andrew Goodman to Speak at MIMA (Minnesota Interactive Marketing Association) Event

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MIMA hosts Andrew Goodman, co-founder and editor of, founder of Page Zero Media and author of “Winning Results With Google AdWords,” for a seminar this week on the complexities and best practices of pay-per-click search marketing.

The Minnesota Interactive Marketing Association ( has announced its monthly educational event entitled: “It’s Not Just You: Pay-per-click can be a real beast.” The event will discuss the complicated new realities of paid search marketing, aka pay-per-click. Goodman will share his insight for Google AdWords, Yahoo Search Marketing and MSN AdCenter advertisers and the challenges they face.

According to a recent report from Piper Jaffray, it is projected that companies will allocate over $14 billion dollars towards paid search marketing in 2006. As the competition in the marketplace increases, along with the changing complexities of running a paid search program, companies are hard pressed to find competitive advantages.

“Paid search listings now make up about 50% of all online advertising. Many companies are being lulled into running haphazard, ineffective campaigns because of the ‘self-serve’ ad placement models touted by Google and Yahoo,” warns Goodman.

“The reality is that Google’s AdWords platform is more complex than ever, introducing barriers to novice advertisers by way of ‘ad quality scores’ that take into account a range of factors, including content and quality cues that Google’s spider analyzes on your website. MSN adCenter has introduced an exciting new product, and Yahoo will begin phasing in its completely overhauled ‘Panama’ search marketing platform this fall. Novices will find it tough going.”

As part of its ongoing commitment to serving the Twin Cities interactive marketing community, MIMA offers monthly learning opportunities like the presentation from Goodman to both members and non-members.

“We are delighted at the opportunity of having such a highly regarded expert” says MIMA president, Kristina Halvorson. “Paid search is a very important component for the interactive marketing community in our region. The insight of an expert such as Goodman will be priceless to our audience.”

Event Details

“It’s Not Just You: Pay-per-click can be a real beast”

When: 5:15 pm Registration & cash bar

6 pm Presentation

7 pm Networking, food & cash bar

Where: Calhoun Beach Club

2925 Dean Parkway

Minneapolis, MN 55416-4470

Cost: $20 Members

$40 Non-Members

Learn more or register for the event at


Andrew Goodman,’s co-founder and editor, is regularly cited in Business Week and has been published in Internet Markets, The Globe and Mail and Yorkshire Post Magazine.

Andrew also founded Page Zero Media, a private consultancy that offers search engine marketing services and strategic advice to companies seeking an online presence.

Andrew is considered by many to be one of the world's foremost Google AdWords experts.

His articles and insights about internet navigation technology, online communities and the evolution of new media are now widely cited and published in books, magazines and newspapers.

His latest book, Winning Results with Google AdWords, is a complete guide to AdWords published by McGraw Hill in August 2005. It is designed to serve as a thorough introduction to pay-per-click advertising as well as an in-depth guide for power users.


Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. At MIMA, we connect, educate and partner with our members and guests to elevate the quality of interactive marketing practiced here and around the country. More information at

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