Say Goodbye to Video Games and Hello to the Real Thing

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Game play technology has evolved light years from the simplistic days of Pong to today’s newest innovation. MagiQuest, a unique real-life fantasy environment in Myrtle Beach, South Carolina, is reinventing the concept of fun from the ground up. People of all ages -- kids, adults, families and friends are discovering the outrageous thrill of magic wands that really work.

When the first game of Pong went public in 1975, a multi-billion dollar industry was born. Today's video and computer games feature stunning lifelike effects, more realistic than anyone could have envisioned in the early days of bitty Pac-Man® and Space Invaders™.

But even with dazzling visuals and fluid onscreen action, the pursuit of video gaming remains a socially isolating, couch potato experience. Parents are concerned.

Perhaps that's why there's something new on the horizon, a major breakthrough in interactive entertainment designed by a small, award-winning Rhode Island-based company known as Creative Kingdoms, LLC.

Step into the enchanted realm of "MagiQuest" and the world outside vanishes.

MagiQuest is a real-life fantasy experience in a 3-D environment that breaks all the known boundaries of previous game play. Designed for all ages, game play brings kids, adults, families, and friends together. No TV, no computer, no Game Boy™, no gaming console. This is the real thing.

Award-winning MagiQuest has been called the next killer-app-quantum-leap in the world of entertainment technology. Equipped with the powerful magic found only in the patented MagiQuest wand, players are able to breathe life into inanimate objects and creatures on command. This is a first.

Where else would you be able to take on a LIFE-SIZED fire-breathing dragon lurking in a dungeon... challenge a dreaded Goblin Warlord and come to the aid of a hauntingly beautiful Princess who's lost her jewels? It all comes down to this: Can you master the magical arts in time to save this fair kingdom?

In Myrtle Beach, South Carolina, people have been lining up to find out since June 2005 when the first MagiQuest opened its portals. More openings are scheduled early this summer in Anaheim, California, and in Pennsylvania's beautiful Poconos soon after. Myrtle Beach guests enter a vast 20,000 sq. ft. realm packed with over 150 dazzling wand-activated events. Laced with secrets, surprises, and rewards, the game is described as outrageously fun. Similar to a kind of techno-scavenger hunt, players select their own quests and adventures while gathering gold and accumulating new powers within their wands.

"Players choose their own adventures," says Denise Weston, co-founder of Creative Kingdoms. "Unlike video games, there's no sitting around; everyone travels through the game at their own pace, teaming up for fun, heading off into different areas where quests lead them. MagiQuest uses interactive technology to bring kids and parents together in amazing new ways."

About Creative Kingdoms, LLC: Creative Kingdoms creates immersive play environments that weave fantasy into reality, by combining elements of fun, imagination, hands-on activities, storytelling and game play into one seamless experience. Co-founder Denise Weston has been developing award-winning entertainment attractions for over 25 years, working with companies from Disney to Six Flags. She's appeared as a guest expert on talk shows, authored 3 books and written more than 75 articles on parenting. Denise has also served on Hasbro's advisory board while providing product development consultation to toy industry world leaders Playskool, Hasbro Toy Group, Kenner and Hasbro Interactive Funware. For more information email PR @ creativekingdoms.com.

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