Award Winning Swaddleaze is Featured in the Latest “Must Read” Mommy Book, “Cool Mom Inventions: Secrets of 76 Successful Mommy Inventors”

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Swaddleaze, the unique two-in-one wearable baby swaddler and sleep sack from 2 Virtues is chosen as a top” cool invention” by family lifestyle author Victoria Pericon

Swaddleaze, the award-winning baby swaddler and sleep sack from 2 Virtues ( not only leads the industry in “sleep safety” for babies, but is currently featured in Victoria Pericon’s newest book, “Cool Mom Inventions: Secrets of 76 Successful Mommy Inventors.” Victoria Pericon is a nationally known family lifestyle television correspondent, editor of and author of “Mommy Land: Entering the Insanity of Motherhood.” Her new book, “Cool Mom Inventions: Secrets of 76 Successful Mommy Inventors”, features remarkable mothers from all walks of life sharing their business acumen and secrets for raising a family while successfully bringing an original invention to market.

Meanwhile, 2 Virtues President Heather Allard is the perfect example of a “Cool Mom Inventor.” Designed by Heather to help both her, and daughters Grace and Hope, sleep peacefully through the night, Swaddleaze has been an instant hit with retailers, industry experts and parents. “I am always glad to hear from parents that Swaddleaze has helped provide their families with a much needed restful sleep. The fact that Swaddleaze was chosen to be included in Victoria Pericon’s new book “Cool Mom Inventions” makes me proud to be the inventor of a product that helps growing families,” says Allard.

According to The SIDS Alliance, wearable blankets in the crib are a safer alternative to loose blankets. Offering warmth without worry, Swaddleaze’s special patented design swaddles babies quickly and easily. It is the only product on the market that fastens in the back. This ensures that babies cannot pull Swaddleaze off or over their heads, and they cannot be scratched by Velcro or other fasteners.

Swaddleaze also showed its star power this year by being specially chosen to be included in the pre-Oscar Beverly Hills gifting event, The Boom Boom Room. There, Melissa Joan Hart, Angela Bassett, Carrie Ann Inaba and more were among the new Swaddleaze converts. It has also been “gifted” to Matt Damon, Angelina Jolie, Gwyneth Paltrow, Kevin Dillon and Brooke Shields.

Swaddleaze’s plush and cozy fabrics come in a variety of pleasing colors and are machine washable and dryable. They also zip up the front for easy diaper changes. A new cotton terry cloth version will be available May 2006. All sell for the low price of $25.00. Swaddleaze is sold at over 60 US retailers and in Australia, Canada, New Zealand, South America and the United Kingdom. For more information, visit the web site at or call 877-276-6022.

“Cool Mom Inventions: Secrets of 76 Successful Mommy Inventors” by Victoria Pericon is available at For more information on Victoria Pericon, visit


· Featured in the new book “Cool Mom Inventions: Secrets of 76 Successful Mommy Inventors” by Victoria Pericon

· Original two-in-one swaddler and sleep sack

· Provides a safe and secure way to a restful sleep for the whole family

· Helps to reduce SIDS risk and eases colic

· Prestigious awards from iParenting Media and The Family Review Center

· Patented design includes a “swaddling wing” that fastens in the back

· Cozy fabrics are machine washable and dryable

· Terrific price point at $25.00

· Featured in the pre-Oscar gift event, The Boom Boom Room

About 2 Virtures:

Located in Pawtucket, Rhode Island, 2 Virtues ( was created by President Heather Allard with a mission to help parents and children sleep better and longer. Her innovative flagship product, Swaddleaze, is an international success and she plans to bring a variety of similar products to market.


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Kristina Junger-godfrey
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