Magic Cellar Wins Five New International Awards: Wins 2 TELLY Awards From 12,000 Entries and 3 Awards at US International Film and Video Festival

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Magic Cellar, the first animated series to be based on African culture, has been awarded five (5) more international awards: two (2) Telly Awards and three (3) awards at the US International Film And Video Festival. The Telly Awards (bronze) were awarded in the “Use of Animation” and “Children” categories. Over 12,000 entries were received. At the US International, the Silver Screen award was given to Episode 2 for “Children’s Programming” and Certificates of Creative Excellence were awarded to episode 1 in “Children’s Programming” and to episode 3 in “Animation: Computer.”

Magic Cellar, the first animated series to be based on African culture, has been awarded five (5) more international awards: two (2) Telly Awards and three (3) awards at the US International Film And Video Festival.

The Telly Awards (bronze) were awarded in the “Use of Animation” and “Children” categories. Over 12,000 entries were received. At the US International, the Silver Screen award was given to Episode 2 for “Children’s Programming” and Certificates of Creative Excellence were awarded to episode 1 in “Children’s Programming” and to episode 3 in “Animation: Computer.”

Magic Cellar was awarded two Telly awards at the 27th. Annual Telly Awards. With a record 12,500 entries this year's Telly Awards has been the most successful and competitive in the over a quarter-century long history of the Telly.

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Winners and Finalists represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. With a 27-year history of recognizing creative excellence, the Telly Awards is a widely known and highly respected international competition.

A prestigious judging panel of over 25 accomplished industry professionals upholds the historical standard of excellence that Telly represents. Judges evaluate entries to recognize distinction in creative work - entries do not compete against each other - rather entries are judged against a high standard of merit.

To find out more about the Telly Awards, please visit the website at http://www.tellyawards.com.

The US International Film and Video Festival awards were handed out on June 3 in Hollywood, California. Entrants from 24 countries are among the winners in the competition just ended. The festival is in its 39th year and drew more than 1,200 entries.

The competition had winners come from 153 companies. The U.S. had the most winners, followed by the United Kingdom, Germany and The Netherlands.

Earlier this year, in April, Magic Cellar received the top award at the WorldFest in Houston, the Platinum REMI Award.

Magic Cellar is Africa’s first 3D animated series. Beautifully produced entirely in Maya software, the series marks the first time Africa’s children will see themselves reflected in an animated series.

The series celebrates Africa’s culture and traditions while promoting reading as exciting and adventurous. The series is based on African folktales, partially collected from interviews conducted with elders in villages across South Africa. Each episode is broken up into three sections: a brief introduction and set-up; the African story; and a wrap-up with the lessens learnt. Each episode is a self-contained, animated short.

Magic Cellar was commissioned by the South African Broadcasting Corporation and is a production of Chocolate Moose Media Inc. of Ottawa, Canada and Morula Pictures of Johannesburg, South Africa.

Further information may be obtained from the comprehensive web-site, http://www.magiccellar.tv.

For additional information and interviews please contact:

In Canada: Firdaus J. Kharas. Director and Executive Producer. Tel: (1)(613) 820-6121 Fax: (1)(613) 820-4679

In South Africa: Elanie Janse van Rensburg, Production Co-ordinator, Cell: (27) (0) 825615192 Tel: (27) (0) 11 482 1152

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Firdaus Kharas
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