Best of Cayman Awards 2006

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The Best of Cayman Awards will be held on June 27th, 2006 in the Cayman Islands. This will be a red carpet, VIP event for advertisers and the local market. Please go vote for all of your favorites at http://www.BestofCayman.com.

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The Internet is inarguably the world’s greatest source of information. How did we ever survive without it? With the touch of a few keys we can discover new countries, buy airline tickets and look into the history of the red letter box. It is also a marvelous trove of opinions and ratings submitted by people who have been-there-done-that and are willing to share their recommendations with others. The new website BestofCayman.com launched by owner Carrie Layne, whose Internet marketing background includes a stint with popular citysearch.com, mall.com, and hoovers.com is geared towards helping potential visitors discover the Grand Cayman Islands through the eyes of those who have stayed here before and wish to pass on their knowledge.

Carrie graduated from the University of Texas with a degree in Internet Advertising and Marketing and went on to work at Saatchi and Saatchi in its Internet Division bringing clients like HP, Proctor and Gamble, and Barclays from traditional media to the web.

To say that Carrie has energy and ideas is like saying that David Beckham is half-decent at chucking a ball around. This well-designed, professional site already boasts thousands of international subscribers, proving that it has certainly filled a need that existed for some time. You’ll discover a list of best restaurants, best bars and nighlife, best hotels and resorts, best duty free shopping, best real estate, best spas, best weddings…a number of relevant categories where people can vote for what they consider to be their favourite. All of these votes will culminate in an annual awards ceremony where local hotspots are honoured for exceptional service in their category. This year’s event will be held on June 27th at the new club District 6 in the Strand Shopping Centre on West Bay Road. Attendees will receive the red carpet treatment and experience the life of a VIP for one night. How do you ensure that your choice is in the running? Subscribe to bestofcayman.com and cast your vote between June 5th and June 23rd.

So how did Carrie get into the idea of providing such a website? One has only to look at the trends over the last decade to see that more and more travelers rely on the internet for all their information and booking requirements. As time passes, so the generation with disposable income will be the one that has never known life without the web. Bestofcayman.com allows consumers and visitors to learn about your business, before they even set foot on the island. It gives you an obvious advantage, reaching customers prior to their vacation. Locals and residents can provide votes and reviews about the places they like to frequent, and it allows business owners to obtain valuable feedback from their patrons.

Of course there are certain regulations in place to ensure that biased views and votes are not included which could skew statistics, and advertisers can access their listings day or night to make any appropriate changes necessary. One of BestofCayman.com’s most important boasts is that they have a very high profile on the top search engines, Google, Yahoo, Ask.com, MSN, and several others with a sponsored link that stands out. Anyone will tell you that being easily found on top search engines is the key to a successful website.

Bestofcayman.com is ideal for all advertisers, but particularly those without their own websites. It enables them to post photographs and information about their establishments for a fraction of the cost of advertising elsewhere whilst reaching people globally. Streaming video will be offered allowing even more flexibility and more dynamic advertising options, creating an eye-catching promotion for all companies. The website is very user-friendly with a number of recognizable links: Restaurants, Bars and Nightlife, Hotels and Resorts, Shopping, Spa and Beauty, Things to Do, Real Estate, Wedding, and Cayman Sister Islands. There is also information about weather, maps a forum and other important tips for anyone considering visiting the Cayman Islands. The forum allows for frank and open discussions between subscribers who may have specific questions not covered in the site’s general topics.

This is a very impressive and handy tool and it’s high time we had something like this specifically geared towards Cayman. I’m clearly not the only one who thinks so -- not only are there thousands of users already linked in; there are also a good number of advertisers who obviously agree. It helps businesses ensure that they are offering the best product they can to their consumers, and they will be rewarded for their efforts by taking home an award that has been voted for by those customers.

Tickets for the award ceremony will be limited and offered first to clients. They will then be sold to the public for CI$50.00 per couple which is a very reasonable price when you consider the VIP night you’ll be enjoying.

So log on to BestofCayman.com today, sign up as a registered user, and start voting for your favourite places to visit on the island. Make your choice a winner, then go along to the awards night and support them whilst having a great time yourself.

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Carrie Layne
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