Los Angeles, Calif. (PRWEB) June 13, 2006
One of the true rock gods, Ian Gillan, co-wrote “Smoke on the Water” (one of the most popular songs of all time and usually one of the first songs an aspiring rock guitarist learns to play), among dozens of other hits and sang the part of Jesus on the original Jesus Christ Superstar album. He has played to tens of millions of fans and sold over one hundred million records. He recently released Gillan’s Inn on immergent, a career retrospective on DualDisc featuring past hits “Smoke on the Water,” “Unchain Your Brain,” “Trashed” and the new single “Bluesy Blue Sea.”
To build Gillan’s Inn, Ian enlisted some of the biggest names from the past 30 years of rock history including Ronnie James Dio, Joe Elliot (Def Leppard), Janick Gers (Iron Maiden), Jeff Healey, Tony Iommi (Black Sabbath), Steve Morse, Johnny Rzeznik (Goo Goo Dolls), Uli Jon Roth (Scorpions), Joe Satriani and members of Deep Purple. He also brought Nick Blagona (The Police, Bee Gees, Chicago, Rainbow and Deep Purple) in to handle production duties. The result is undeniable fun, a romp through the hazy memories of youth, and a palpable reminder of the place Ian Gillan holds in rock n’ roll history.
On Gillan’s Inn, Ian Gillan revisits classic solo and Deep Purple songs as well as his personal career favorites and offers fans a DualDisc filled with bonus material and extra DVD footage. The DVD side of the disc is loaded with interviews, photos and several versions of “Smoke on the Water,” each with a different guitarist putting his stamp on the classic guitar solo. In a clever touch, the sound of a radio dial searching for a station is heard while scrolling back and forth between the menu options. Not since the launch of the DualDisc format has such a comprehensive collection of bonus features been assembled. This deluxe package also contains the complete album in 5.1 surround sound and has sonic quality to die for. A free Windows Media Audio Professional version of the track "Bluesy Blue Sea" is also available in 5.1 from http://www.gillandvd.com/. It is an audiophile’s dream!
Alphabit, a leading digital content distributor based in New York City, will work with Microsoft to promote the title using WindowsMedia.com, and has further partnered with FYE and FYE.com to promote the disc. The label will also launch an exciting GILLAN’S INN Flyaway promotion offering fans a chance to enter to win a 3-day/2-night trip for two to see Ian Gillan with Deep Purple in France in November. The prize includes air, hotel, transportation, and concert tickets and backstage passes. Runners-up will receive signed copies of Gillan’s Inn. Contestants simply enter online at http://www.gillandvd.com during the promotional period, from now until June17.
immergent plans to get the word out through creative in-store marketing in all FYE (For Your Entertainment) stores as well as through WindowsMedia.com, one of the media drivers for this promotion. The contest will be featured prominently on the WindowsMedia.com home page and will take the user to the FYE.com page for contest entry.
Additionally, immergent will create email blasts to Ian Gillan and Deep Purple fans along with blasts to the FYE mailing list to drive the contest. Live links will be set up via banners and blogs and sent to classic rock music websites as well as fan sites and through Gillansinn.com and immergent.com web sites.
The “Buy Now” button on the WindowsMedia.com landing page will direct e-com to the FYE.com for online purchases of Gillan’s Inn.
Founded in 1999, immergent offers entertainment products and services that have few parallels. From the new and exciting music and video products released by our labels to our state of the art production facility in West Los Angeles, immergent is at the cutting edge of creation and distribution of music, video and entertainment technology.
The immergent labels are home to established artists such as Alan Parsons and Ian Gillan as well as being actively engaged in the development of talent like Mikal Blue and Gordon Goodwin’s Big Phat Band. The Silverline label brand of the company controls an eclectic catalog of over 450 albums ranging from classical music to cutting edge rock including albums by artists such as Dishwalla, Emerson Lake and Palmer, Bob Marley, Fleetwood Mac, Lynyrd Skynyrd, Aaron Neville, Widespread Panic, Dar Williams, Jane Monheit, Joey Ramone, Matchbook Romance, Motion City Soundtrack and Guttermouth. Through our solid and established distribution partners, our own on-line and internet marketing presence as well as direct agreements with the major download services, immergent is able to deliver consumers compelling entertainment products in the evolving ways they want to buy. For more information visit http://www.immergent.com.
Founded in 1998, Alphabit is a unique breed of agency that thrives using digital content to build partnerships. We partner with clients of all sizes from a wide variety of industries to establish or strengthen their presence in the market, and our experience crosses all mediums. Employing a dedicated team of branding strategists, creative specialists and marketing experts, we help small companies get off the ground, mid-sized companies grow, and big businesses get even bigger. It’s all about creating customized digital brand identities and powerful distribution solutions that generate results.
From Fortune 500 leaders to companies just starting out, we pride ourselves on developing tailored marketing plans that fit within the parameters of a vast array of budget structures.
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