BlackFoot Raises $2.5M in Series A Financing to Fuel Corporate Growth

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Pioneer DoubleClick and Skype investors pour funds into breakthrough new marketing intelligence platform.

BlackFoot, the breakthrough new multichannel marketing intelligence platform, today announced the completion of $2.5 million in Series A financing. Canaan Partners and Draper Richards led the financing with participation from private investors. BlackFoot will use the funds to meet growing demand for its Analytix MI™ and newly released Liber8or™ products.

As consumer purchasing behavior changes amidst a shifting media landscape, custom marketing analytics are becoming an ever more vital part of corporate strategy. But for marketers, managing data from multiple changing channels has never been more complicated and error-prone. BlackFoot’s Analytix MI cuts through this process to provide unprecedented accuracy in web reporting and a more comprehensive view of marketing return on investment (ROI). With Analytix MI, marketers can quickly and easily combine and analyze measurements from multiple online and offline channels. In another industry first, BlackFoot’s newest product, Liber8or, allows marketers to further enrich their data with demographic, psychographic and sociographic breakdowns for unprecedented levels of insight.

"We are focused on improving marketing efficiency and accountability," said Martin Wesley, chief executive officer, BlackFoot. "This investment allows us to measure consumer behavior as they hop back and forth between the Internet and Main Street. With the Analytix and Liber8or platforms, marketers now have access to extremely rich data that they can’t get anywhere else, as well as a customizable tool to analyze and leverage that data to further their drive for improved marketing intelligence."

As part of this funding, BlackFoot welcomes two strategic additions to its board of directors: Deepak Kamra, general partner at Canaan Partners, and Howard Hartenbaum, partner at Draper Richards. They join directors Martin Wesley, president and founder of BlackFoot, and Charles Wesley, vice president, technology and consulting services of BlackFoot.

About Canaan Partners

Canaan Partners is an early stage venture investor. The firm catalyzes the development of innovative technology and healthcare companies to build next-generation market leaders. Founded in 1987, Canaan Partners has $2.4 billion capital under management and has invested in more than 230 companies, completed 60 mergers and acquisitions, and brought over 50 companies public. Canaan invests in Internet and consumer technology, communications, semiconductor and energy, enterprise software and services, biotechnology, and medtech. Canaan was an early investor in DoubleClick (DCLK), CommerceOne (CMRC), Copper Mountain Networks (CMTN), Immunicon (IMMC), ONI Systems (ONIS), Dexcom (DXCM) and Combinatorx (CRXX), along with dozens of other market-leading companies. Canaan has offices in Menlo Park, California, Rowayton, Connecticut and Herzliya Pituach, Israel. For more information visit: http://www.canaan.com.

About Draper Richards

Draper Richards L.P. is a venture capital firm investing in early-stage information technology and telecommunications companies. Draper Richards funds entrepreneurs with the energy, vision, experience and desire to build great companies. Draper Richards is an active investor, dedicated to helping entrepreneurs achieve their maximum potential through contacts, advice, and support. The company provides its portfolio companies assistance in the areas of strategy, executive team recruiting, and raising capital.

About BlackFoot Inc.

BlackFoot's flagship platform, Analytix MI™, takes marketers beyond site analytics and single-medium reports. It identifies cross-channel correlations that enable breakthrough insights about customer behavior and purchase patterns. Designed from the ground up for professional multi-channel, online and search marketers, Analytix MI is customized for each client and provided in SAAS format.

BlackFoot Inc. has received investment from Draper Richards (http://www.draperrichards.com) and Canaan Partners (http://www.canaan.com). Headquartered in San Francisco, California, BlackFoot works with leading brands and agencies including ClickHere, Fathom Online, and Digital Impact. To learn more about BlackFoot and its marketing intelligence products, please visit http://www.BlackFootinc.com.

BlackFoot Media Contact:

Kena Frank

415.772.9907 ext. 133

Canaan Partners Media Contact:

Lisa Bergamo

650.380.9250

Draper Richards Media Contact:

Rhonda Stinson

415.616.4057

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