SAN FRANCISCO, Calif. (PRWEB) June 14, 2006 -–
The breakthrough new multichannel marketing intelligence platform, BlackFoot, has announced two strategic additions to its board of directors: Deepak Kamra, general partner at Canaan Partners, and Howard Hartenbaum, partner at Draper Richards. They join directors Martin Wesley, chief executive officer and founder of BlackFoot, and Charles Wesley, vice president, technology and consulting services of BlackFoot.
"We believe that BlackFoot’s technology is a priority for companies looking to improve marketing spend and metrics. BlackFoot is clearly the leader in this market, unrivaled in its ability to help enterprises more effectively coordinate and report on both online and offline activities for true lifetime value metrics,” said Deepak Kamra, general partner, Canaan Partners.
"We are proud to be involved with BlackFoot. The company is analyzing marketing intelligence from the full range of sources to help companies better understand and rapidly adjust their marketing programs,” said Howard Hartenbaum, partner at Draper Richards, LP. “Companies that adopt BlackFoot are better able to compete in the rapidly changing marketplace."
Mr. Kamra joined Canaan in 1991 after 11 years of operating responsibility in the telecommunications, computer, and software industries. Prior to joining Canaan, he held several senior sales and marketing positions at Aspect Communications, a successful Silicon Valley based startup in the call-center and switching industry. He previously held positions at ROLM Corporation, and was General Manager of a division of TRW Datacomm International. He received a Bachelor of Commerce degree from Carleton University and an MBA from the Harvard Business School. Deepak led Canaan's investment in Acme Packet, AllBusiness.com, Concord Communications, DoubleClick, iPrint.com, Latitude Communications, Match.com, Recourse Technologies, SuccessFactors, and SalesLogix. He currently serves on the Boards of Directors of Aperto Networks, BlackFoot Inc., e4e, Loyalty Lab, ON24, Qovia, and Zmanda.
At Draper Richards, Mr. Hartenbaum focuses on investments in enterprise and consumer software and services, wireless network solutions, and peer-to-peer technology. His current directorships include LucidPort, and he is also active with numerous companies including Revver, Attributor, LiveDeal, Ultriva, Ooma, and Onsite Systems. Mr. Hartenbaum was a founding investor in Skype (acquired by eBay), as well as a former member of the board of directors, and he joined the Forbes Midas List of top venture capitalists for the year 2006. Prior to joining Draper
Richards, Mr. Hartenbaum held positions at Hughes Electronics, Honda Motor Company and Teledyne Relays. Mr. Hartenbaum is a graduate of M.I.T.
As consumer purchasing behavior changes amidst a shifting media landscape, custom marketing analytics are becoming an ever more vital part of corporate strategy. But for marketers, managing data from multiple changing channels has never been more complicated and error-prone. BlackFoot’s Analytix MI™ cuts through this process to provide unprecedented accuracy in web reporting and a more comprehensive view of marketing return on investment (ROI). With Analytix MI, marketers can quickly and easily combine and analyze measurements from multiple online and offline channels. In another industry first, BlackFoot’s newest product, Liber8or™, allows marketers to further enrich their data with demographic, psychographic and sociographic breakdowns for unpredented levels of insight.
“We are thrilled to bring Deepak Kamra from Canaan Partners and Howard Hartenbaum from Draper Richards on board at Blackfoot,” said Martin Wesley, CEO. “They bring to the table a wealth of experience in the technology and software industries. Deepak and Howard will be tremendous assets to our Board.”
About BlackFoot Inc.
BlackFoot's flagship platform, Analytix MI™, takes marketers beyond site analytics and single-medium reports. It identifies cross-channel correlations that enable breakthrough insights about customer behavior and purchase patterns. Designed from the ground up for professional multi-channel, online and search marketers, Analytix MI is customized for each client and provided in SAAS format.
BlackFoot Inc. has received investment from Draper Richards (http://www.draperrichards.com) and Canaan Partners (http://www.canaan.com). Headquartered in San Francisco, California, BlackFoot works with leading brands and agencies including ClickHere, Fathom Online, and Digital Impact. To learn more about BlackFoot and its marketing intelligence products, please visit http://www.BlackFootinc.com.
BlackFoot Media Contact:
Kena Frank
415.772.9907 ext. 133
Canaan Partners Media Contact:
Lisa Bergamo
650.380.9250
Draper Richards Media Contact:
Rhonda Stinson
415.616.4057
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