Former Oracle Executive Starts CARDO, A New Character Development Company

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Company to offer programs based on ancient principles to enable people’s lives.

Cardo, an innovative core character development company, launched today to begin offering programs to help people lead highly effective and fulfilling lives. The company was started by Jon Simmons, a former senior Oracle Executive and Entrepreneur, who was inspired to start the company due to his unique life experiences. In addition to his successful business career, Simmons encountered significant personal tragedy. Shortly after founding one of the first Web companies, he served time in prison for the death of a 14 year-old boy in a tragic auto accident. From these experiences, Simmons developed Cardo’s first [product]offering also released today, the “Pivot Point;” a 21-day program that shows a person how to be truly effective and fulfilled through a character based model.

“Creating Cardo has been an amazing journey,” says Jon Simmons, President and co-founder of Cardo. “I have held senior positions in Fortune 100 corporations and started five companies and have never experienced anything as profound, life changing and fulfilling like this,” adds Simmons. With his life transformation, Simmons is now forgoing his lucrative corporate life to launch Cardo and offer the benefits of what has created not only an extremely successful life for him, but one of utmost fulfillment.    

“Cardo answers the question for all of us: “What is our Ultimate End?;” “ What is it that drives behavior in all things;” “What am I after?,”” says Patrick Drummond, co-founder of Cardo. “Once we know the answer to those questions, you can see how to live a rich and fulfilling life,” adds Drummond. “This is why other programs fall short; it is not about doing more, it is about doing what you are doing right now, right.”

There are two programs being offered by Cardo. The first for individuals and groups is called The Pivot Point; a 21-day program that guides a person to discover the true enabler in life, one’s character, through the use of tools developed by professionals with expertise in personal and corporate development. The programs answer the question; “How do I act correctly in all things?” According to CARDO, the answer to this question is what enables leadership and attitude. The second program is called Pivot Point for Business and is born out of Simmons’ extensive background in corporate strategy and execution. The teachings go against current thinking in today’s leadership programs because it focuses strictly on one’s character. Simmons says: “To become a truly great company it must hire people first based on character and then create a culture that nurtures character excellence.”

“The Pivot Point in our lives is character. It is out of our character that greatness flows, and it has nothing to do with our station in life,” explains Simmons. “It is in doing it right. It is not about setting the biggest goal for oneself, it is about setting it and then doing it right,” concludes Simmons.    


Many Americans are struggling to find fulfillment in their lives and achieve peace within. However, in everyday life, this fulfillment, that can ultimately constitute happiness and a greater being is, for many, becoming harder and harder to find.

Cardo is defined as: that on which something hinges - its principle point. For people the principal point is character. The company Cardo is offering research-based programs that tap into core, ancient, Biblical and Greek models of personal development and teachings. Cardo is based on central principles that include the thought that greatness flows out of ones’ character and that the primary purpose of life is to be fulfilled. This leads to peace and living great in all ‘things’ — small, big, good and bad. To find at more about Cardo please visit their website at

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Robert Blodgett
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