London, UK (PRWEB) June 15, 2006
Since their first appearance on payment cards in the early 1980s, holograms have become one of the most common security features across a range of goods. Their application shows the authenticity of these items and provides a strong deterrent to counterfeiting.
The near-impossibility of producing accurate copies of holograms, coupled with their versatility and easy integration with other security features, have helped holograms to become one of the most common authentication elements. Global counterfeiters have however become more sophisticated, and now they are trying to get fake holograms made by distant producers far away from the area where the item they are counterfeiting is in use.
To combat the counterfeiters, the IHMA has enhanced its Code of Practice by strengthening hologram manufacturing members’ obligation to investigate the legitimacy of new customers and to ensure that the hologram design they ask for is not already in use or being made by another member of the IHMA.
This new clause states that members must undertake to protect all intellectual property rights, including the investigation of customers where these are not previously known to the member, and investigation of the design of all commissions where the customer supplies artwork to ensure that the proposed hologram does not infringe any IPR and that any registered or pre-existing designs or logos that are incorporated into the hologram are used with the permission of the rights holder.
Members will use all resources available to them to this end including the Hologram Image Register and/or other copyright or hologram registers approved by the IHMA for this purpose.
This makes clear to members that they should not take for granted the legitimacy of a new customer but must investigate the background and bona fides of that customer. Additionally, trade network members will now be more vigilant in ensuring that the design proposed to them by a customer does not infringe the rights of any other organisation or individual.
For additional information on the IHMA please contact Ian Lancaster, or visit http://www.ihma.org
About the IHMA:
The IHMA is the international association for the hologram industry, set up in 1992 and now comprising over 70 hologram manufacturers, hologram companies and hologram firms around the world.
Tel 0044 01932269917
Issued on behalf of IHMA by Huw Thomas at LeadGenerators, tel: 0208 878 3739