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All Press Releases for June 14, 2006 Subscribe to this News Feed    
 

New Dads Swaddle Swiftly with Swaddleaze the Original 2-in-1 Swaddler & Sleep Sack by 2 Virtues

We all know men are good at rolling & wrapping things—ties, burritos, and square knots to name a few—but when it comes to swaddling a baby, new dads can be all thumbs. Now the new dad in your life can look like an old pro with Swaddleaze, the 2-in-1 swaddler & sleep sack that makes swaddling a cinch.

Providence, RI (PRWEB) June 14, 2006 -- We all know men are good at rolling & wrapping things—ties, burritos, and square knots to name a few—but when it comes to swaddling a baby, new dads can be all thumbs. Now the new dad in your life can look like an old pro with Swaddleaze, the 2-in-1 swaddler & sleep sack that makes swaddling a cinch.

“Modern dads are so hands-on with their babies—changing diapers, feeding bottles and wrapping swaddles. Swaddleaze takes all the guesswork out of swaddling and helps new dads AND new babies get some sleep,” Heather Allard, Swaddleaze inventor, says.

Swaddleaze is the original wearable swaddler & sleep sack combo that swaddles babies quickly, easily and comfortably. And Swaddleaze has many additional benefits; it soothes colic, offers warmth without worry, and helps both baby AND parents sleep longer and better. Swaddleaze is available in three sizes for preemies, newborns and infants and comes in the plushest, softest, luxe fabric in gorgeous colors.

While there are certainly other swaddlers on the market, Swaddleaze is the only swaddler that fastens in the back. This ensures that babies cannot pull Swaddleaze off or over their heads and even if they wriggle their arms out, they won’t be scratched by the Velcro as with other swaddlers that fasten in front.

Allard adds, “My husband Scott and I struggled with swaddling, especially with our daughter Grace who inspired Swaddleaze. He would nearly mummify her and she’d still manage to kick the swaddle off or poke her arms out. Now we’re expecting our third child—our first son—and we’re both excited that Swaddleaze will help us all sleep like babies.”

Allard’s tenacious business style has landed her in the pages Victoria Pericon’s “Cool Mom Inventions: Secrets of 76 Successful Mommy Inventors.” Celebrity dads that have snagged Swaddleaze swag include Louis Lombardi, Kevin Dillon, Matt Damon, Brad Pitt and Jack Black.

The third-time expectant Allard lives in Rhode Island with her husband Scott, daughters Hope & Grace and her dog The Dude.

Log onto http://www.2virtues.com to learn more about mom inventor Heather Allard, 2 Virtues, Inc and Swaddleaze.

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CONTACT INFORMATION
Kristina Junger-Godfrey
2 VIRTUES, INC.
949-720-7062
Email us Here
ATTACHED FILES

Cool Mom Inventions: Secrets of 76 Successful Mommy Inventors
Swaddleaze inventor, Heather Allard, profiled in "Cool Mom Inventions" by Victoria Pericon.

A new dad swaddles swiftly with Swaddleaze
New dad Conchur Boyle and his Swaddleazed daughter Maeve.

Celebrity Dad Louis Lombardi Snags a Swaddleaze!
New dad Louis Lombardi snags a Swaddleaze at a Beverly Hills gifting event. Swaddleaze inventor Heather Allard on right.

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