Austin, Texas (PRWEB) June 14, 2006
ReachForce, Inc. a worldwide provider of marketing automation technology and services for role-based customer and prospect data, today announced they have signed up more than 40 customers since the company’s inception in October 2005. Customers include TippingPoint, Troux Technologies, salesforce.com, Eloqua, Pavilion Technologies, Uplogix, MirageNetworks, NPD Group. The rapid adoption of the ReachForce’s services (SaaS – software as a service) by industry leaders validates the growing market need for business-to-business companies to streamline and measure the effectiveness of their direct marketing and sales prospecting initiatives.
Businesses that are implementing and using CRM solutions like salesforce.com are looking for highly targeted data to drive their marketing and sales initiatives. ReachForce enables B2B sales and marketing professionals in these companies to build high quality role-based custom prospect databases - putting an end to time and money wasted from using title-based lists.
As noted in a recent MarketingSherpa article, Why Lower-Level Managers Are Better Leads than VPs and C-Level Execs, “If you buy lists or leads and say ‘I only want decision makers with purchase authority,’ you’re leaving a ton of the best leads on the table…mid-level managers and line-of-operation staff are the ones actively involved in consideration and purchasing activities. This means they are far more ‘qualified’ as leads and further down the sales pipeline.”
“Today’s marketing professionals are being held accountable for generating revenue and ensuring lead-generation programs result in customer acquisitions and wins. Gone are the days of keeping your job and only being right three percent of the time,” said Suaad Sait, CEO of ReachForce. “Our customers see real value in the customized and targeted data ReachForce delivers and are dramatically improving the effectiveness of their sales and marketing efforts by targeting and reaching the right person for their solutions.”
About ReachForce, Inc.
ReachForce, Inc, based in Austin, TX, is a privately held venture backed company. The company offers revolutionary services to help marketing and sales professionals get in front of the right individuals quickly and cost effectively. Using an automated technology platform and worldwide virtual call centers, ReachForce identifies individuals based on roles and responsibilities, not just titles. These role-based custom contacts enable marketers to increase results 20 to 30 times for every dollar spent and sales teams to concentrate on highly qualified prospects resulting in increased sales in less time. For more information on ReachForce, please visit http://www.reachforce.com