London, UK (PRWEB) June 14, 2006
There is a common feeling amongst many musicians that the world of fine string instruments has, until now, been the preserve of a small circle of elite dealers with unpronounceable names, barricaded against the hoi-polloi behind expensive real estate. All that is now set to change with the launch of Vivace Violin (http://www.vivaceviolin.com) which sets its’ sights on creating access for all to the world of fine string instruments.
“Ours was very much a ‘ticking clock’ business – typical of the industry,” says Gary Bridgewood, a founding director of Vivace and himself an established violin maker. “At one stage we didn’t even quote prices to interested parties for security reasons. We began to feel that the industry’s approach was off-putting to a large number of potential customers. We wanted to create a mechanism to give people access to instruments and information without feeling intimidated – the advent of the internet has given us just that opportunity – hence the launch of http://www.vivaceviolin.com .”
Vivace Violin is also attracting the attention of more than just prospective customers as the on-line catalogue is proving of immense interest to those studying the art of violin making. “We have over 5,500 pictures of fine instruments and bows from some of the finest makers,” says Bridgewood “as the vast majority of these are unique, the on-line catalogue is proving extremely useful to academics and, I suspect, some of our competitors.”
The sound of an instrument is highly subjective and this is recognised by the business according to Bridgewood. “We offer a full 30 day money back guarantee with any instrument we sell and this allows our customers the opportunity to properly evaluate their purchase and ensure that it is suitable in the only way possible – by playing it. We also utilise the latest technologies to ensure that any transaction through Vivace Violin is secure and safe. Given the value of some of the instruments we are offering, this is obviously an imperative.”
Since its launch in May 2006 the store has also helped to bring fine instruments to some of the places that are less well served by the conventional approach – the current record is a fine viola that was safely delivered to the Australian outback, some 11,000 miles from Vivace Violins’ base in London, UK.
Vivace Violin can be found at http://www.vivaceviolin.com and is a wholly owned subsidiary of Bridgewood & Neitzert, an established London luthier with more than 30 years trading history.