TN|BD creates new Brand Identity for

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TN/BD a Westlake Village, CA based strategic design firm launches a new brand identity for Move, providing consumers with the real estate content, decision support tools and professional connections they need before, during and after a move.

In the months leading up to the launch of, the most comprehensive real estate search engine, TN/BD helped Homestore, Inc. d/b/a Move develop and implement the visual identity for the Move brand, including a new corporate identity, stationery system, collateral system and supporting brand elements.

Tor Naerheim, principal and creative director of TN/BD, worked closely with Homestore’s marketing, communications and design teams and external agencies on a visual identity that corresponds with the Company’s desire to build a strong consumer-facing brand and establish itself as a friendly, trusted and helpful resource for anyone in the move cycle, while leveraging its existing leadership position in the online real estate space.

“The challenge with this project was developing a solution that built upon the equity in the existing Homestore brand, while creating a fresh new look that supported the company’s new positioning,” Said Naerheim.

About TN/BD

Founded in 2000, Westlake Village, Calif.-based TN|BD is a strategic design firm with comprehensive capabilities in corporate identity, brand strategy, identity systems and guidelines, as well as product catalogs, annual reports, product brochures, package design, advertising, and web solutions. Recently TN|BD has expanded to include an office in Bend, Oregon.

TN/BD is led by Tor Naerheim, who has more than ten years experience developing brand solutions for such companies as Amgen, the largest biotech company in the world, and Halo, Microsoft’s best selling game for the Xbox, among others.

For additional information, including design samples, call (818) 435-2324 or visit


Linda Naerheim, Managing Director

Tor Naerheim Brand Design, LLC (TN|BD)


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