Silver Anvil Winner Edelman PR/Unilever-Dove Hits "CoverStory" on WebmasterRadio.FM

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The latest edition in the WebmasterRadio.FM Silver Anvil Series on "CoverStory" welcomes Stacy Bright of Unilever and Larry Koffler of Edelman PR to discuss the Silver Anvil Award-winning "Dove Campaign for Real Beauty."

WebmasterRadio.FM, the premier free, business, 24/7 internet radio network focused on the e-commerce marketplace, will feature high-profile Silver Anvil Award winners Edelman PR and Unilever-Dove on the latest broadcast of the Silver Anvil Series. Stacie Bright, Senior Communications Marketing Manager at Unilever will discuss the highly successful and visible "Dove Campaign for Real Beauty," winner of the 2006 Best of Silver Anvil Award, along with Larry Koffler, Senior Vice President of Consumer Brands at Edelman PR.

The Edelman PR/Unilever-Dove special airs this Wednesday, June 14th at 2:30 p.m. EDT. Featuring a different finalist each week, the Silver Anvil Series airs live on "CoverStory," Wednesdays at 2:30 p.m. All WebmasterRadio.FM shows, including past Silver Anvil Series broadcasts, are available in podcast, mobilecast and archived format at http://www.WebmasterRadio.FM.

According to a global study, two-thirds of women strongly agree that the media and advertising set an unrealistic standard of beauty that most women can’t ever achieve. Inspired by these findings, Dove launched the "Campaign for Real Beauty" in September 2004. This campaign, featuring six brave women who faced the world in nothing but their underwear and a lot of “sassy attitude,” was launched with the hopes of changing the way women perceive their bodies, and their beauty, by widening the definition of what it means to be beautiful. Dove’s “real women with real bodies and real curves,” were embraced by women worldwide.

A regular feature on the WebmasterRadio.FM PR show "CoverStory," the Silver Anvil Series highlights some of the 101 finalists selected from the 754 entries in the Public Relations Society of America’s (PRSA) 2006 Silver Anvil Awards. The Silver Anvil Awards program recognizes the most outstanding public relations programs planned and executed each year. The Awards were announced at the Silver Anvil Awards Evening held in New York City on June 8, 2006.

"The public relations campaign being highlighted in our latest Silver Anvil Series show is exemplary, well-known, and sure to make an impact on our listeners," stated Brandy Shapiro-Babin, WebmasterRadio.FM Vice President of Marketing. "By featuring these two powerhouse organizations and their successful campaign, we are able to offer a great amount of insight into some of the strategies and tactics employed in these award-winning efforts. Our mission is to present our listeners with the best information from the best sources, something this show is sure to do."

Hosted by PRWeb's President and CEO David McInnis, PRWeb's Executive Vice President Mick Jolly and WebmasterRadio.FM's Brandy Shapiro-Babin, "CoverStory" teaches the latest principles of public relations and features appearances by powerhouses in the PR field.

About WebmasterRadio.FM

WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. The WebmasterRadio.FM listening audience has a vast appeal to anyone looking to learn industry-specific information from the most successful marketers and technology experts in the world. These Internet "influencers" create, learn and listen in a true community destination.

WebmasterRadio.FM's stellar line-up of radio programming includes "Cover Story" with David McInnis, CEO, and Mick Jolly, Executive Vice President, of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "ad:tech Connect" with host Susan Bratton, ad:tech Chair and CEO of Cendara, Inc.; "DomainMasters" with Monte Cahn, CEO of; "The Daily SearchCast" featuring Danny Sullivan of SearchEngineWatch; "NextStuffNow" with Chris Tolles, VP of; "Power Source" with Tim Mayer of Yahoo! Search and Jeremy Zawodny of Yahoo!; and more.To tune into WebmasterRadio.FM’s live content, or to check out the show lineup, please visit

About the Public Relations Society of America (PRSA)

The Public Relations Society of America (, based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 29,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 272 Chapters at colleges and universities throughout the United States.

Media Contact:

Brandy Shapiro-Babin


This press release distributed by PRWeb, the official newswire and Online Visibility Company™ of WebmasterRadio.FM.

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