Building the Next Starbucks: Entrepreneur Advises America’s Independent Coffee Shop Startups How to Succeed

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Entrepreneur and nationally renowned coffee business consultant Andrew Hetzel releases a free online guide to help independent proprietors build a better coffee shop and compete in direct competition with national chains.

Cafemakers today released an updated free online version of entrepreneur and nationally renowned coffee business consultant Andrew Hetzel’s popular business guide: 12 Fundamentals of Coffee Business Success.

“By releasing this guide at no charge, our goal is to change the way that a wide audience of coffee shop owners and prospective owners think about their businesses,” says Hetzel. “When coffee shop proprietors and restaurateurs effectively plan their new ventures as self-sustaining business entities rather than simply viewing them as a place for their own employment, they not only improve their financial performance, but also their beverage quality and long-term business growth prospects.”

“We’re often asked if small independent coffee shops can compete with big corporate coffee chains like Starbucks. To all of them I say: well-run independent coffee shops and small chains are thriving and expanding all across America – and it’s not in spite of big corporate competition, but often times as a result of their presence!”

This 21-page frank and straightforward discussion of the often overlooked factors that will dramatically affect the success or failure of is available at no charge online through Cafemakers’ website at

About Andrew Hetzel & Cafemakers:

Andrew Hetzel is the founder and President of Cafemakers, a retail specialty coffee business consultancy based on the Big Island of Hawaii. Cafemakers provides guidance and performance improvement services to restaurants, hospitality businesses and retail coffee chains throughout the United States and worldwide.

In addition to being a judge for the United States and World Barista Championship, Andrew is an instructor for Specialty Coffee Association of America’s espresso workshops, contributing author to trade publications, restaurant coffee columnist for Hospitality News, specialty coffee industry subject matter expert for national publications and is the founder of the Hawaii Coffee Association’s annual Barista Jam program.

Before leaving his former business to launch Cafemakers in 2001, Andrew was the founder and CEO of a multi-million dollar audiovisual retail point of purchase advertising and training systems development company. Mr. Hetzel’s clients have included some of the most influential and respected names in their industries, including: 3M, Aveda, Burger King, Brinker International, DaimlerChrysler, Calvin Klein, Home Depot, Hard Rock Cafes and Hotels, Hugo Boss, Procter & Gamble, Skechers USA and Sears.

Media Contact:

Andrew Hetzel

(808) 443-0290

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