Metrosexual Spa Services – Fad or Phenomenon?

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Sharmaines Salon and Day Spa hails Metrosexual Spa Services as a phenomena based on their increased booking for spa services by men. Their vote is supported by the American Spa Association's latest reports that show Men’s Spa Services are up 35% and climbing like a rocket to the moon. Still don’t know what Metrosexual is?

Sharmaines Salon and Day Spa hails Metrosexual Spa Services as a phenomena based on their increased booking for spa services by men. Their vote is supported by the American Spa Association’s latest reports that show men’s spa services are up 35% and climbing like a rocket to the moon. Still don’t know what Metrosexual is?

The term Metrosexual was made popular in the US by a New York Times June 2003 article titled “Metrosexuals Come Out”.    Metrosexual is not “gay”. It’s a Brad Pitt or George Clooney type. It’s a man who typically has as many beauty products as his wife or girlfriends, spends time at the gym, may like cooking and interior design, and is checking out the latest fashion magazines. It came from men wanting to be fashionable, buying themselves expensive clothes and finding out they enjoy thinks like the feeling of moisturizer and having their nails buffed.    This guy goes to a “Spa” for his hair, skin and nail care as it offers image enhancing services and stress relief. No longer does the local barber fit the bill.

Another sign of this phenomenon is that men’s grooming and spa service needs are a subject that is now being taught worldwide at Spa conferences and seminars. Men’s skin is different from women’s and that difference in skin type is why services are being tailored specifically for men. Some of these services are: Enzyme Facials, Sports Massage, Sports Pedicures, Haircuts, Scalp Treatments, Gentlemen’s Manicures, Deep Tissue Massage, Hydrating Facials and Hair Removal.

Spa owners like Sharmaines Salon & Day Spa are training their staff to meet the different needs of the Metrosexual. They also offer private rooms for the Metrosexual who hasn’t come out of the closet yet or for those who simply prefer a quite space in which to receive their services.

“Another difference is that the Metrosexual is a busy guy and most aren’t interested in the 6 hour Spa package many women love,” says Lori Fudens, co-owner of Sharmaines Salon & Day Spa. “To facilitate this need, we offer multiple services delivered at the same time; for instance, a manicure, pedicure and facial done at the same time in a private room.”

“We find that guys have finally discovered (and embraced) what women have know since spas became a full fledged industry: It makes you feel good and look good and that’s important in today’s’ stressed-out, youth conscious society,” continues Lori. “My local printer tells me he and his wife search for great Spa’s to visit and take weekend packages at least once a month just to relax and have a good time.”

The phenomenon is again supported by the latest statistics from the International Spa Association (ISPA) who report that 20 percent their members clients are men. Those numbers have grown and are influenced by men who frequent resort and hotel spas, where they are pampered in style in their very own surroundings.    

With the phenomenon here to stay, Men’s Spa Services gift certificates are recommended for Fathers Day, Birthdays or just Sharmaines Salon and Day Spa hails Metrosexual Spa Services as a phenomena based on their increased booking for spa services by men. Their vote is supported by the American Spa Association’s latest reports that show Men’s Spa Services are up 35% and climbing like a rocket to the moon. Another sign of this growing phenomenon is GQ’s report that their subscriptions are increasing by 10,000 a month. Still don’t know what Metrosexual is?

The term Metrosexual was made popular in the US by a New York Times June 2003 article titles “Metrosexuals Come Out”.    Metrosexual is not “gay”. It’s a Brad Pitt or George Clooney type. It’s a man who typically has as many beauty products as his wife or girlfriends, spends time at the gym, may like cooking and interior design, and is checking out the latest fashion magazines. It came from men wanting to be fashionable, buying themselves expensive clothes and finding out they enjoy thinks like the feeling of moisturizer and having their nails buffed.    This guy goes to a “Spa” for his hair, skin and nail care as it offers image enhancing services and stress relief. No longer does the local barber fit the bill. Another sign of this phenomenon is that men’s grooming and spa service needs are a subject that is now being taught worldwide at Spa conferences and seminars. Men’s skin is different from women’s and that difference in skin type is why services are being tailored specifically for men. Some of these services are: Enzyme Facials, Sports Massage, Sports Pedicures, Haircuts, Scalp Treatments, Gentlemen’s Manicures, Deep Tissue Massage, Hydrating Facials and Hair Removal.

Spa owners are training their staff to meet the Metrosexual’s different needs of the Metrosexual. Sharmaines Salon & Day Spa offers private rooms for the Metrosexual who hasn’t come out of the closet yet or for those who simply prefer a quite space in which to receive their services.

“Another difference is that the Metrosexual is a busy guy and most aren’t interested in the 6 hour Spa package many women love,” says Lori Fudens, co-owner of Sharmaines Salon & Day Spa. “To facilitate this need, we offer multiple services delivered at the same time; for instance, a manicure, pedicure and facial done at the same time in a private room.”

“We find that guys have finally discovered (and embraced) what women have know since spas became a full fledged industry: It makes you feel good and look good and that’s important in today’s’ stressed-out, youth conscious society,” continues Lori. “My local printer tells me he and his wife search for great Spa’s to visit and take weekend packages at least once a month just to relax and have a good time.”

The phenomenon is again supported by the latest statistics from the International Spa Association (ISPA) who report that 20 percent their member’s clients are men. Those numbers have grown and are influenced by men who frequent resort and hotel spas, where they are pampered in style in their very own surroundings.    

With the phenomenon here to stay, Men’s Spa Services gift certificates are recommended for Fathers Day, Birthdays or just stress relief.

If you have more questions about Metrosexual Men’s Spa Services visit http://www.sharmaines.com or contact Lori Fudens.

If you have more questions about Metrosexual Men’s Spa Services visit http://www.sharmaines.com or contact Lori Fudens.

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Jeannine Dowdell
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