UpSNAP Launches Premium Audio Horoscopes for Mobile Phones

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Consumers Offered Free 30-Day Trial to Receive Premium Audio Horoscopes

Users can now listen to daily horoscopes whenever they choose on their mobile phones.

UpSNAP, Inc. (NASDAQ UPSN:OB), the premier provider of free mobile search and streaming mobile audio entertainment, today launched audio horoscopes for mobile phones. Available on virtually every mobile phone in the U.S., this service allows users to listen to daily audio horoscopes for all astrological signs.

Delivered by noted professional astrological researcher Sarolta G. DeFaltay, the streaming audio horoscopes join UpSNAP’s growing catalog of free and premium audio content that includes content from leading brands in sports, music, entertainment, podcasts, and entertainment.

"Our free text horoscopes have always been one of our most popular services, so we are excited to be able to offer them in our premium audio format.” said Tony Philipp, President and CEO of UpSNAP. “Users can now listen to daily horoscopes whenever they choose on their mobile phones.”

UpSNAP’s premium audio horoscope service is available on nearly all 200 million mobile phones in the U.S. Mobile phone users can text message the keyword ‘star’ to UpSNAP’s shortcode – 27627 (2SNAP) to start a 30-day free trial. They can also start the service online at http://www.upsnap.com/horoscopes.php. Consumers can continue to receive daily audio horoscopes after the 30-day free trial for $2.99 a month.

About UpSNAP, Inc

UpSNAP, Inc. (NASDAQ: UPSN.OB) is the leader in mobile search and live mobile audio entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP effectively delivers compelling text and audio mobile content to consumers from major entertainment companies in sports, news, music, and information.

UpSNAP offers both branded and white-label services that can be licensed by wireless carriers, service providers, and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit http://www.upsnap.com for more information.

Media Contact:

Dean Shaw

UpSNAP, Inc.

Phone: 704-895-4121

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