Midlothian, VA (PRWEB) June 16, 2006 -–
Danforth Diamond, online retailer of high-quality diamonds and fine jewelry, reports a rise in sales in their engagement and wedding jewelry categories. Overall the summer months are most popular for weddings; more weddings occur in August, with June being the second favorite month of brides and grooms. With the spring wedding season behind them and the ever-popular summer months approaching, Danforth Diamond has seen a spike in wedding jewelry purchases from their website at http://www.danforthdiamond.com/wedding_bands/index.html.
Overall jewelry trends have impacted the engagement and wedding jewelry market with platinum gaining ground on yellow gold as the metal of choice. With the rise in the use of palladium and the relatively low cost of white gold options, more rings are set in white metal helping to drive this change in the market.
Danforth also finds that more people are purchasing matching sets. Typically the would-be groom purchases the engagement ring first and then the couple buys matching wedding bands at a later date. This does not always work well because the engagement and wedding rings may not stack together on the bride’s finger. With this in mind, Danforth Diamond pairs engagement rings with matching wedding bands. This has produced healthy sales for Danforth Diamond.
With over 30% of weddings occurring in June, July and August, Danforth Diamond anticipates that anniversary jewelry will be a big seller this summer. Jill Renee, president of Danforth Diamond, comments, “Any kind of jewelry can be considered anniversary jewelry and typically husbands will buy larger, more expensive pieces such as diamond tennis bracelets or upgrade to larger diamond engagement rings for big anniversaries such as a twenty-fifth anniversary. For other anniversaries we see diamond earrings and other bracelets selling.”
About Danforth Diamond
With over 50 years in the jewelry business, Danforth Diamond built their website to provide consumers with high-quality, reasonably priced precious metal and diamond jewelry that never sacrifices quality. They offer beautiful engagement rings, women’s and men’s wedding jewelry and anniversary jewelry. Danforth Diamond’s wedding jewelry collection can be found online at: http://www.danforthdiamond.com/wedding_bands/index.html.
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