Advertizer Hits 100 Million Ad Requests per Month

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Greenlight Wireless' Advertizer service now serves over 100 million mobile and desktop ads a month.

Greenlight Wireless Corporation today announced that its Advertizer service, which provides advertisements for desktop and mobile environments, is serving over 100 million ad requests per month.

Advertizer's rapid growth can be attributed to recent industry interest in monetizing mobile traffic through specialized "mobile-friendly" ads and through new location-based and click-to-call technologies. Advertizer's ability to meet this demand for cross-platform "converged" ads by search engines, wireless carriers, and other content providers has resulted in the recent launch of several new distribution channels. Advertizer is also able to capitalize on a two-year start over most other mobile advertising solutions, having provided mobile ads to an audience in over 170 countries worldwide since 2004.

"Due to significant distribution deals currently in negotiation, we expect to see further dramatic growth in the uptake of our Advertizer service in the months ahead," says Greenlight Wireless President Mark Sieve. "The response to Advertizer since its recent re-branding has been very exciting and we're pleased to see that mobile advertising is finally coming into its own."

Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn't apply the hidden charges and fees often associated with other ad providers.

About Greenlight Wireless:

Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site:


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