Promotional Staffing with a Professional 'Agency' Twist

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Promotional models are everywhere. Now a new agency is winning big contracts by “professionalizing” their industry.

Promotional models are everywhere. Now a new agency is winning big contracts by “professionalizing” their industry.

One of the major problems with hiring promotional staff is accountability. The value of reporting is always on the mind of major brands whenever they are putting hard dollars towards a campaign. In the promotional staffing industry major brands have often voiced a need for a better approach to reporting and accountability from promotional staffing agencies.

Reef Promotional Staffing, a Toronto based promotional staffing company has taken the challenge head on. With new approaches on reporting and hiring practices they have begun to move ahead of the promotional staffing pack.

Reef Staffing has taken a much different approach than most of their competitors. Michael St. Pierre, a partner of the firm states ”If you take care of your staff by providing higher wages and a better controlled work environment the experience at the venue will be much more positive to the staff and ultimately to the client base” he further states “Happy staff naturally creates a fun and healthy environment that better promotes our clients brand” A fresh approach, take care of you staff and it will reflect in their work, how novel.

Accountability on the job is also a major concern for large brands. A major concern for companies hiring a promotional staffing company is how their brand will be represented. Many companies have already encountered negative feedback from promotional staff they have hired who have been partaking a little too much on the job. Reef Staffing has the solution. Shereef Shiaty, Founder of Reef Staffing states with conviction “If we see a girl smoking, she’s gone, drinking she’s gone or late to a venue, gone” in addition he states “I feel we bring the same amount of professionalism to the table as the big agencies our clients are used to dealing with. Here at Reef we are quickly closing the gap between print advertising accountability and promotional staffing accountability.”

Reef Staffing is already being recognized for its innovative practices. Reef Staffing was featured in the April 2006 issue of The National Post Business Magazine in an article titled “Girl Power.”

Company Description:

Reef Marketing is a Toronto based promotional staffing agency that has a nationwide reach with a global appeal. Reef staffing provides a quality and reliable promotional staffing service in every major market sector. Consumers are overwhelmed with billboards and commercials; person to person interaction using “Brand Ambassadors” is a very effective medium of attaining your target markets attention. We have professionalized a young industry in doing so we provide a quality service with proper supervision and management reports. We have a diverse database of staff coast to coast that makes it possible for us to specifically tailor a promotional team to your specific needs.

Media Contact:

Michael St. Pierre

Managing Partner

Reef Staffing

307-545 King St. West

Toronto, Ontario, M5V-1M1


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Michael St. Pierre
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