Mortgage Marketing Professionals Gather in San Francisco this July for Internet Mortgage Marketing Summit

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Mortgage marketing professionals seeking to improve their companies' performance despite the weakening will learn the latest web marketing strategies at the Internet Mortgage Marketing Summit in San Francisco this July.

The Mortgage Marketing Summit is the one place where the mortgage industry can learn how to take advantage of current trends in Internet marketing

Mortgage marketing professionals caught between falling home sales and rising interest rates will seek ways to keep growing their businesses at the Internet Mortgage Marketing Summit on July 26th in San Francisco. The Mortgage Marketing Summit is a pre-conference event that will flow directly into Inman News’ “Real Estate Connect San Francisco 2006,” which takes place at the Palace Hotel from Wednesday, July 26 to Friday, July 28, 2006.

Inman News is producing the Internet Mortgage Marketing Summit in partnership with Real IQ, Inc.

Countrywide, IndyMac, DiTech, AmeriQuest, Argent Mortgage, Wells Fargo, Bank of America, Option One, E-Loan, Quicken Loans, HSBC, ABN Amro, GMAC Mortgage and Washington Mutual are just a few of the industry-leading companies sending senior marketing professionals to attend the Mortgage Marketing Summit.

“The Mortgage Marketing Summit is the one place where the mortgage industry can learn how to take advantage of current trends in Internet marketing,” says Mike Edelhart, CEO of Inman News.

“Our expert speakers and panelists represent innovators from Google,, HouseValues, LendingTree, LeadPoint, Ingenio,, TARGUSinfo, Fiserv and Internet Brands,” says Stephen Bedikian, Partner at Real IQ.

The Summit will address such topics as:

(**) Search engine and portal marketing

(**) Pay-per-call services and Internet lead acquisition

(**) Attracting visitors to your site with compelling content and tools

(**) Improving internet lead quality, lead validation and management

About Inman News

Real Estate Connect is organized and produced by Inman News (, the nation's leading independent real estate news service and content provider. Inman’s clients and partners include 50,000+ Web sites and 250+ U.S. newspapers, including The Los Angeles Times, Miami Herald, Washington Post, Denver Post, San Francisco Chronicle, Chicago Tribune, Yahoo!, Microsoft, Google, The Wall Street Journal Online, CBS MarketWatch, and many more.

Inman News offers information-based products and services for real estate professionals and consumers, including Inman News Membership, Digital Media and News content for the Web, weekly in-depth Special Reports, and Real Estate Connect conferences and events. Additionally, Inman News’ video production division, Inman Stories, produces, markets and sells high-quality streaming videos marketed and sold within the luxury home marketing, neighborhood, agent/broker and corporate videos.

About Real Estate Connect

Real Estate Connect ( is the premier real estate technology conference and attracts the industry’s most influential decision makers, opinion leaders and technology experts into an active forum for discussion and debate. Luxury Home Marketing in the Internet Age is scheduled for October 15-17, 2006 at the Mandarin Oriental in Miami.

Marketing Contact

Mindy M. Hull, Inman News’ Marketing Director, 510.658.9252, x.142,

All trademarks, registered trademarks and services marks in this release are the property of their respective owners.

Media Contact

Dave Platter, Publitas, New York, 212-757-7506,

Source: San Francisco Real Estate Connect 2006

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