29West Announces Plans for Persistence and Guaranteed Messaging Support in Latency Busters Messaging Software

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29West, Inc., a leading provider of high-performance messaging software solutions, today announced it would be adding persistence and guaranteed messaging support to the performance leading Latency Busters® Messaging (LBM) software product.

29West, Inc., a leading provider of high-performance messaging software solutions, today announced it would be adding persistence and guaranteed messaging support to the performance leading Latency Busters® Messaging (LBM) software product. Early access customers will be able to start working with the new features in August of 2006, with general availability planned as part of the LBM 3.0 release slated for early Q4 of this year. Already the clear performance leader for streaming message data, the addition of persistence and guaranteed messaging will offer LBM’s breakthrough performance to an entirely new class of messaging applications.

LBM has been setting the performance standard in high-speed messaging since its commercial release in November 2004. LBM’s application-to-application messaging design has provided dramatic performance gains over legacy messaging solutions in both increased message rates and reduced latency. 29West is now extending this design with a persistence server in parallel with the original message flow so persistence can be delivered with nearly the same performance as LBM provides with streaming data today. Although exact performance numbers have not yet been released, 29West is confident it will be able to persist data at wire speeds using inexpensive, commodity hardware.

“We wanted to build on the design concepts that have proven themselves so well in the market with LBM over the past 2 years, and apply them to a new model for persistence” said Todd Montgomery, principal software architect at 29West. Mr. Montgomery added, “The new persistent store receives data in parallel with the end applications so we can allow persisted data to flow to the receiving apps without delay. With some changes to LBM and the addition of the persistent store, this new release will support common constructs like: durable subscriptions, late joiners, guaranteed messaging and persistence. This will provide LBM users the best performance in both persistent and non-persistent messaging streams.”

“We have been leading the market on raw streaming performance since our first release of LBM in November of 2004. With persistence, we can now offer a complete solution to application developers who require not just streaming market data, but also persistence and guaranteed messaging for applications like order routing. This provides key functionality that facilitates LBM adoption enterprise wide. We are already talking to potential enterprise customers about the design and expect to have 4 firms working with the early access code in August. We will leverage their feedback to ensure we have a very solid and feature complete product for our GA release in early November.” stated Mark Mahowald, founder and president of 29West.

29West offers LBM as a stand-alone product for use by exchanges, performance-focused trading shops and large end users that require high-performance messaging solutions. 29West also provides an OEM licensing model to allow financial market application vendors to embed LBM inside a broader market solution. 29West’s strategy is to meet the needs of a growing array of sophisticated users who are looking for a market advantage in their messaging architecture and view lower latency and higher throughput as advantages they can leverage in their business.

About 29West

Founded in 2002 by a former Talarian executive, 29West team members have been at the forefront of high-speed, real-time data distribution and networking since the mid-1980s. They created the original architecture and led the implementation of the first Rich/Reuters TRIARCH digital trading floors. 29West engineers were also responsible for the first commercial implementations of Cisco’s PGM reliable multicast protocol. From its first release in November 2004, 29West’s Latency Busters Messaging has set a new standard in performance for financial market messaging. For more information, visit http://www.29west.com.

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