Tranax Technologies Recognized by Frost & Sullivan with Prestigious 2006 World ATM Market Growth Strategy Leadership Award

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Tranax, a leading supplier of self service kiosks, is chosen for exceptional growth award by Frost & Sullivan in the highly competitive North American ATM marketplace.

Tranax Technologies, a leading developer of ATMs and self service kiosks, announced today that it had been selected by global growth consulting company Frost & Sullivan to receive the Growth Strategy Leadership Award for its exceptional ability to drive market leadership in the highly competitive North American ATM market.

“Tranax has become the premier provider of ATMs to the Merchant Retail market,” said Rufus Connell, Director of Research at Frost & Sullivan. “Over the past decade the entrepreneurial company has built its significant presence, and has grown exceptionally fast. Its success is based on the company’s ability to provide a high-quality, high-value-added, low cost solution in a highly competitive marketplace. Tranax has combined its technology, experience and manufacturing capabilities to provide product offerings ranging from its highly successful Mini-Bank Series to its Self Service Terminals.”

The Frost & Sullivan Award for Growth Strategy Leadership is presented each year to the company that has demonstrated an exceptional growth within their industry and whose strategy will have a lasting impact on its marketplace in terms of market share, revenue growth, profitability and innovation.

The award is based on many key factors including the recipient’s ability to grow in a saturated or maturing market, to implement a unique sales strategy, its technological innovation and leadership, customer service and strategic product development. It recognizes Tranax’s proven ability to execute along all these dimensions within the highly competitive merchant ATM industry.

“Tranax is honored to be recognized by Frost & Sullivan for helping to lead the ATM industry during a very competitive period of growth,” said Dr. Hansup Kwon, founder and chief executive officer of Tranax. “The award serves to validate our delivering high quality, highly reliable products at a lower price and backing them up with an unparalleled level of support.”

Tranax Technologies

Tranax leads the ATM and self-service industry in the design, development, manufacture, and sale of self-service technology to the retail, banking, hospitality, entertainment, and gaming industries. Founded in 1986 by Dr. Hansup Kwon, the Fremont-based company has sold 70,000 ATMs across North America.

Frost & Sullivan

Frost & Sullivan, a global growth consulting company, serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.Awards.frost.com or http://www.smartcards.frost.com.

Contact Information

Carolyn Wellsfry Cheng

Marketing Communications Manager

Tranax Technologies

510/770-2227 x408

Robin D. Stavisky

New Venture Marketing

650/858-1070

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Robin Stavisky
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