Helsinki, Finland (PRWEB) June 18, 2006
Novintel (http://www.novintel.com), the leading international provider of customized Market Intelligence services and solutions, is happy to announce that its fourth annual Technology User Summit, held in Helsinki on June 8, was a major success with a more international audience than ever. Worldwide, Novintel’s software products currently serve 15,000 end users in more than 60 organizations, and 20 of these companies were represented in the event.
The case presentations, by AXA Sun Life (UK), Ruukki (FIN), and the Principal Financial Group (US), showed that while each organization’s challenges in Market / Competitive Intelligence are unique in their own way, there are plenty of best practises that all organizations can learn from, and leverage for an increasingly successful intelligence operation.
Coordination and ease of use as the corner stones of an intelligence operation
Dr. Carol Lewis, Competitor Intelligence Manager at the UK-based AXA Sun Life, in her presentation underscored the importance of a centralized storage of business information that enables a coordinated intelligence operation. Equally important for AXA Sun Life is that the users of this information are prompted regarding information retrieval, i.e. that they will automatically receive their daily briefings and reports through personalized email alerts.
From Portal to Plaza: Intelligence software project leveraged for internal marketing of intelligence activities
Camilla Sågbom, Competitive Intelligence Manager at Ruukki in her turn described the process of migrating from Novintel’s Viva Intelligence Portal™ software to the newly released Viva Intelligence Plaza™. In this conjunction, Ruukki also decided to internally boost the organization’s awareness of their Competitive Intelligence team and its activities, and have leveraged the Plaza migration project for this purpose.
Intelligence software for supporting research project flow
Kelsey S. Hare, Business Intelligence Manager at the US-based Principal Financial Group, in her case presentation seconded the earlier speakers in highlighting the importance of internal PR and marketing for an increased exposure and appreciation of corporate-wide intelligence activities. What was also of specific interest to the audience was PFG’s initiative to use their Plaza software for collaborative intelligence project flow support: Participants to an intelligence project can store and share information specific to the project phases through one interface in the Plaza.
For more information about the Viva Intelligence Plaza™, please visit http://www.intelligenceplaza.com, or contact:
Mr. Pekka Korpi, Vice President, Technology
+358 424 956 200
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