Secrets Revealed on Mortgage Marketing

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Free weeky e-newsletter helps loan officers gain more referrals from real estate agents.

With the housing market cooling across the country, loan officers depend more on real estate agents as a primary lead source. Different reports indicate sales volume down anywhere from 20% - 40% thus far in 2006, pushing loan officers to the streets in search of loan originations. This influx has led to fierce competition and flooded agents with constant advertising and soliciting.

With increased competition, loan officers are faced with the difficulty of differentiating their brand and services. Marketing studies have proven that the more similar alike services are among competitors, the more important each difference becomes.

“That’s where we help loan officers - distinguishing their service from competitors so they stand out and agents chase them,” says Jeffrey Nelson, owner of Salesachievers, Inc. and author of the free weekly e-newsletter – ACTION e-zine.

Launched in 2005, the newsletter has quickly added over 2000 subscribers from 50 states and 3 countries. New subscribers also receive a complimentary 20-page marketing workbook.

Each week subscribers receive a 500 – 800 word article that can be read in less than four minutes, yet is filled with ideas on how to position your services and attract more referrals from agents.

Overall, Salesachievers, Inc. specializes in servicing retail loan officers who face increased demands in a highly competitive marketplace to forge loyal relationships with real estate agents. Unlike other mortgage marketing firms that offer one-size-fits-all services, Salesachievers delivers custom-tailored marketing solutions that get real estate agents chasing you.

Loan officers searching for answerings on marketing to real estate agents can find it at Jeffrey Nelson’s site, http://www.loan-officer-marketing.com.

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Jeffrey Nelson